Global Digital Marketing Specialist: Lead Gen & Conversion

Fcm Travel; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global travel organization is seeking a Digital Marketing Specialist based in Johannesburg to drive digital strategies for their Canadian market. You will manage lead generation, enhance website capabilities, and optimize performance across multiple channels. Ideal candidates should have a degree in marketing and experience with Google Ads and Meta campaigns. Join a dynamic team and impact one of the world’s trusted travel brands.

Qualifications

• Proven experience in managing Google Ads and Meta campaigns.
• Strong analytical ability to interpret data and drive decisions.
• Excellent written and verbal communication skills.

Responsibilities

• Implement lead generation strategies through various digital channels.
• Optimize website's retailing capabilities to enhance customer satisfaction.
• Manage paid digital media channels and initiatives.

Skills

Google Ads management

Meta campaigns

Digital analytics tools

Social media management

Power BI

Education

Bachelor’s degree in marketing, Communications, Digital Media, or a related field

Tools

Google Analytics GA4

CMS platforms

Commerce media platforms like Criteo

Job description

A global travel organization is seeking a Digital Marketing Specialist based in Johannesburg to drive digital strategies for their Canadian market. You will manage lead generation, enhance website capabilities, and optimize performance across multiple channels. Ideal candidates should have a degree in marketing and experience with Google Ads and Meta campaigns. Join a dynamic team and impact one of the world’s trusted travel brands.