General Manager (Diesel Generator)

PRAMAC; Johannesburg; On-site; ZAR 1 300 000 - 1 800 000; Full time

Job summary

A leading energy technology solutions provider in South Africa is seeking a General Manager / Managing Director to define and execute the commercial strategy for South Africa and adjacent countries. This high-impact role focuses on business development, operational leadership, and financial performance. The ideal candidate will have strong experience in business development in technology-driven environments, with expertise in managing P&L and building high-performing teams. The company offers a dynamic work environment and growth opportunities.

Qualifications

• Proven experience in business development, sales management, and operational leadership within industrial environments.
• Experience in technology-driven capital equipment businesses.
• Solid understanding of manufacturing processes and quality systems.

Responsibilities

• Define and execute the commercial and growth strategy for South Africa.
• Lead the local sales organization and channel network.
• Provide oversight of manufacturing and project execution.
• Manage full P&L responsibility including budgeting and forecasting.
• Drive continuous improvement across all business aspects.
• Build and lead high-performing teams.
• Act as the primary interface with the Board of Directors.

Skills

Business development

Sales management

Operational leadership

Interpersonal skills

Communication skills

Strategic vision

Education

Degree in Engineering, Industrial Management, or related field

Job description

Pramac part of, Generac Group, is looking for a General Manager / Managing Director for its South Africa legal entity.

Generac is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. The Company provides power generation equipment (i.e. diesel and gas generator), energy storage systems, energy management devices and solutions, and other power products serving the residential, light commercial, data & telecom, and industrial markets.

Generac is a global company with approximately USD 4.4 billion in annual revenues and direct subsidiaries in more than 18 countries worldwide. The Company continues to expand its energy technology offerings in pursuit of its mission to Power a Smarter World and to lead the evolution toward more resilient, efficient, and sustainable energy solutions.

Pramac, from is Regional HQ based in Europe, is managing for Generac Group all the business outside of US/Canada. As part of his aggressive global expansion plan is looking to hire a leader for a commercial and manufacturing set up based in Johannesburg that will manage the business in South Africa and in his adjacent countries.

This is a high-impact, commercially driven leadership role reporting to the Regional General Manager based in Europe. The selected candidate will have full responsibility for defining and executing Pramac’s strategy in India and for driving business development, managing sales operations, overseeing manufacturing, project and service operations, and delivering the overall financial performance of the legal entity.

The role requires strong commercial leadership, operational excellence, and the ability to build a scalable and sustainable organization aligned with the group global standards and values.

Key Responsibilities:

• Define and execute the commercial and growth strategy for South Africa and his adjacent countries, with a strong focus on market expansion, customer acquisition, and long-term value creation.
• Lead the local sales organization and channel network, including key partnerships with distributors, strategic customers, and industry influencers.
• Provide leadership oversight of manufacturing, project execution, and service operations, ensuring alignment between market demand, production planning, and delivery performance.
• Manage full P&L responsibility across sales, service, and production operations, including budgeting, forecasting, cost control, and cash management.
• Drive continuous improvement and operational excellence across all aspects of the business, with a focus on efficiency, quality, safety, and scalability.
• Build, lead, and develop high-performing teams, fostering a strong performance culture aligned with Generac’s values and long-term objectives.
• Act as the primary interface with the Board of Directors and Generac global leadership, providing clear visibility on performance, risks, opportunities, and strategic initiatives.

Qualifications & Requirements

• Proven experience in business development, sales management, and operational leadership within an industrial or manufacturing environment.
• Experience in technology-driven capital equipment businesses (such as diesel generators, HVAC, or commercial and industrial pumps); strong knowledge of the power generation industry is a plus.
• Solid understanding of manufacturing processes, quality systems, regulatory compliance, and operational best practices.
• Demonstrated success in managing full P&L responsibility and building high-performing, cross-functional teams.
• Strategic vision combined with an entrepreneurial mindset and strong interpersonal and communication skills.
• Degree in Engineering, Industrial Management, or a related field; an advanced degree is a plus.
• Ability to operate effectively in a high-pace, dynamic environment.