General Manager, B2C Travel & Digital Growth

Black Pen Recruitment; Johannesburg; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading integrated tourism group is seeking a General Manager to establish a new B2C tourism brand in Johannesburg. The ideal candidate will have extensive experience in tourism, digital marketing, and e-commerce, with a strong ability to lead teams and drive customer engagement. Key responsibilities include developing a comprehensive business strategy, managing digital marketing efforts, and ensuring exceptional customer experiences. This full-time role is onsite and offers a unique opportunity to shape a digital presence in the travel market.

Qualifications

• Minimum of 8-10 years in a senior management role in tourism, digital marketing, and e-commerce.
• Strong understanding of digital marketing channels and e-commerce platforms.
• Experience in leading and motivating a team of travel consultants.

Responsibilities

• Develop a comprehensive business strategy for the B2C tourism brand.
• Recruit and build a team of skilled travel consultants.
• Oversee digital marketing strategy for the brand.

Skills

Digital marketing knowledge

E-commerce experience

Leadership

Analytical skills

Customer focus

Education

Bachelor's degree in business, Marketing, or Tourism

MBA or relevant postgraduate qualification

Tools

Google Analytics

CRM platforms

Job description

A leading integrated tourism group is seeking a General Manager to establish a new B2C tourism brand in Johannesburg. The ideal candidate will have extensive experience in tourism, digital marketing, and e-commerce, with a strong ability to lead teams and drive customer engagement. Key responsibilities include developing a comprehensive business strategy, managing digital marketing efforts, and ensuring exceptional customer experiences. This full-time role is onsite and offers a unique opportunity to shape a digital presence in the travel market.