Freelance Social Media Content Creator

The Legends Agency; Cape Town; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A luxury fragrance start-up is seeking a Freelance Social Media Content Creator to engage audiences through creative content for social media platforms. This short-term role focuses on driving awareness and sales for their Luxury Perfume Mixology Boxes. Candidates should have proven experience in managing social media for premium brands, excellent copywriting skills, and familiarity with Meta Ads. The role is remote and ideal for self-motivated individuals with a passion for creativity.

Qualifications

• Proven experience managing social media for premium lifestyle or beauty brands.
• Excellent copywriting skills in UK English.
• Comfortable working independently and under deadlines.

Responsibilities

• Develop a content calendar for social media platforms.
• Create visually compelling Reels, TikToks, and Stories.
• Run seasonal campaigns and assist with Meta Ads Manager.

Skills

Social media management

Copywriting

Content creation

Creativity

Tools

Meta Ads Manager

Canva

Job description

About the job Freelance Social Media Content Creator

Freelance Social Media Content Creator

Drive festive engagement and sales for a luxury fragrance start-up

Remote | Market Related | 60 Hours Total

About Our Client

Our client is a niche experiential perfume brand, celebrating mindful creativity, fun, and togetherness through bespoke fragrance experiences. Their Perfume Mixology Boxes empower customers to craft their own signature scents at home, using artisan accords made with premium natural botanicals.

Founded in 2024 as an innovative kitchen table start-up, the brand has already built momentum through live workshops and retail mixology sets. This Christmas, the focus is on positioning their Luxury Perfume Mixology Boxes as a premium gifting option offering both luxury and playfulness in a unique, sensory-driven experience.

The Role: Freelance Social Media Content Creator

The role is a short-term freelance contract, combining creative content production, social media management, and light ad campaign support. The goal is to drive awareness, engagement, and sales of the Luxury Perfume Mixology Boxes in the run-up to Christmas.

Key Responsibilities

• Develop and deliver a content calendar for Instagram, Facebook, and TikTok (Sept-Dec).
• Create visually compelling content Reels, TikToks, Stories, using supplied images/video.
• Suggest creative campaign ideas, festive hooks, and Canva templates to enhance the brands luxury-meets-playful feel.
• Write captions in a warm yet luxury tone, optimised with relevant hashtags.
• Schedule content via Meta Business Suite (Later/Buffer optional).
• Run seasonal campaigns such as countdowns and festive gifting series.
• Assist with Meta Ads Manager setup and optimisation for targeted campaigns.
• Provide weekly analytics reports with insights and recommendations.

About You

• Proven experience managing Instagram, Facebook, and TikTok for premium lifestyle, beauty, fragrance, or creative brands.
• Experience running engaging campaigns for seasonal or gifting periods.
• Excellent copywriting skills in UK English with a strong sense of luxury brand storytelling.
• Familiarity with Meta Ads Manager.
• Organised, self-motivated, able to work independently and deliver under seasonal deadlines.
• Comfortable working closely with the founder and aligning content with the founder's personality and brand voice.
• Own laptop required.
• Creative idea generation for seasonal hooks and campaigns.
• Interest in fragrance, wellbeing, crafting, or artisan/luxury products.