External Sales Representative

HTS HR Services; Wes-Kaap; On-site; ZAR 250 000 - 350 000; Full time

Job summary

A recruitment firm specializing in electrical distribution seeks a Sales Representative in South Africa. This role involves analysing geographic areas for sales opportunities, managing customer accounts, and executing promotional activities. Candidates should have 3–5 years of B2B sales experience in industrial electrical products and proficiency in Microsoft Office. A valid driver's license and own vehicle are required. The position necessitates strong communication skills and a proven track record in sales.

Qualifications

• 3–5 years of B2B sales experience in industrial electrical or technical products.
• Proficient in Microsoft Office and CRM platforms.
• Valid driver’s license and own vehicle required.

Responsibilities

• Analyse market areas to identify sales opportunities.
• Manage operations in line with the Head of Sales.
• Update customer base for effective planning.
• Execute promotional activities and ensure accurate quotations.

Skills

B2B sales experience

Knowledge of the electrical industry

Strong communication skills

Analytical abilities

Education

Matric certificate

Technical or commercial qualification

Tools

Microsoft Office

CRM platforms (SAP, Salesforce)

Job description

Join our client in the electrical distribution industry.

Key responsibilities:

• Analyse geographic areas to understand key customers and sales opportunities within identified areas of responsibility through market visits.
• Define routines and call cycles for managing the operations in a professional / sustainable way, in line with routines matrix set out by Head of Sales.
• Adhere to the Skynamo sales activity reporting on daily basis and report any deviations thereon.
• Update customer base regularly to ensure effective planning, correct targets and customer engagement.
• Work closely with Internal Sales Representative to ensure quotations are accurate and most importantly are converted into sales.
• Execute the promotional activities and sales initiatives in conjunction with Key Account Managers and ensure that merchandising in the store is maximised.
• In-store price compliance through margin management is critical and a must for the Sales Representative.
• Plan and actively involved in trade shows and breakfast runs in your area.
• Manage and secure sufficient Point of Sales (posters, flyers) and samples are shared with customers to drive sales and visibility.
• Sign up new accounts for growth and to increase the client's footprint in both Retail and Wholesale Channels.
• Ensure that the non-buying account and lost lines are closely monitored, and the plan is in place to convert monthly.
• Conduct competitor activities to keep abreast of the trends and innovation.
• Work side by side with sister companies to derive value and collaborations through joint initiatives.
• Understand partners’ key business priorities and how to influence and work closely with them.
• Do monthly business reviews with key customers in line with business plan vs set targets.
• Travelling regionally as required at times with an overnight stay.

Qualifications & experience:

• Matric certificate or equivalent (a post-matric undergraduate technical or commercial qualification is advantageous).
• 3–5 years of B2B sales experience, preferably in industrial electrical, automation or technical products.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and CRM platforms (SAP, Salesforce, etc.), with a strong K8 knowledge.
• Valid driver’s license and own vehicle (travel required).

Knowledge & skills:

• Proven track record as a leading sales representative with a hands‑on, accountable and mature approach.
• In‑depth understanding of the electrical industry, including market structure, key players and business practices.
• Strong commercial acumen with the ability to understand margins, profits and market trends.
• Demonstrated ability to close sales deals, upsell, and cross‑sell using value‑based and solution‑oriented approaches.
• Experience with consultative sales and relationship‑based account management.
• Excellent verbal and written communication skills in English.
• Strong interpersonal skills with the ability to influence, negotiate and motivate others.
• Effective team collaboration as well as the ability to work independently with responsibility.
• Strong analytical and problem‑solving abilities, including critical thinking and strategic decision‑making.
• Skilled in developing business strategies and translating them into actionable plans.
• Well‑organised, results‑driven and capable of prioritising tasks under pressure.
• High level of attention to detail and accuracy in reporting and documentation.
• Professional personal presentation and confident company representation.
• Proficiency in MS Office applications (Word, Excel, PowerPoint, etc.).
• Strong presentation skills for delivering technical and commercial value propositions.