Jet Park, Boksburg, South Africa | Posted on 17/11/2025
A leading provider of industrial kitchen / catering equipment solutions is seeking an External Sales Representative responsible for driving sales and building strong client relationships within the catering industry. This full-time, in-office role requires a motivated and detail-oriented individual with a minimum of 10 years' experience preferably in industrial kitchen equipment or the hospitality sector.
The ideal candidate thrives in a fast-paced environment, works well within a team, and demonstrates excellent organisational and communication skills. A strong ability to engage with clients, identify their needs, and provide tailored solutions is essential. Proficiency in computer systems is a key requirement, ensuring efficient reporting and customer management. This role demands a proactive and results-driven sales professional who can work under pressure while consistently delivering exceptional service. The position is based in Jet Park, Boksburg, Gauteng.
Responsibilities
- Identify clients’ needs and translate these into effective kitchen planning solutions.
- Interpret drawings and provide accurate feedback, including service drawings.
- Present final layouts and solutions to clients.
- Collaborate closely with the Project Team to manage key account projects and general client orders.
- Add value to interpreted drawings and prepare accurate quotes.
- Visit sites, attend project meetings, and manage the full sales process for assigned clients.
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Key Accounts Management
- Build strong relationships with key decision-makers.
- Expand existing key account business and grow product lines/share of wallet.
- Understand client needs and provide tailored, strategic solutions.
- Manage expectations, resolve issues, and ensure project excellence.
- Follow up on high-value quotes and meet financial year targets.
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New Business Development
- Conduct market research and analysis to identify new opportunities.
- Build relationships with potential clients.
- Develop and pitch proposals to secure new partnerships.
- Negotiate and close agreements.
- Collaborate with internal teams to support business growth.
- Meet sales targets and revenue goals.
- Provide regular new business progress reports to the Branch Manager.
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Sales Administration & Problem Solving
- Identify and prioritise problems effectively.
- Gather relevant data and analyse root causes.
- Develop and implement practical solutions.
- Monitor and evaluate outcomes, adjusting as necessary.
- Collaborate with cross-functional and technical teams to resolve issues.
- Ensure accurate documentation and information is supplied for deliveries on general orders.
- Execute general client orders efficiently and accurately.
Requirements
- Strong communication and interpersonal abilities.
- Excellent presentation and client-facing skills.
- Ability to work effectively in a team.
- Strong analytical and critical-thinking skills.
- Creative problem-solving abilities.
- Strategic thinking and planning capabilities.
- Business acumen and strong industry knowledge.
- Networking and relationship-building strengths.
- Scenario planning and negotiation skills.
- Ability to confront issues confidently and professionally.
- Excellent people skills with strong client sensitivity.
- High attention to detail and accuracy.
- Ability to work under pressure and meet deadlines.
- Strong time-management and organisational skills.
- Adaptability and flexibility in a dynamic environment.
- Perseverance, initiative, and consistent follow-through.
- Analytical and research capabilities.
- Training, coaching, and skills analysis ability.
Experience
- Minimum 10 years' relevant industry experience.
- At least 4 years' managing large clients and projects.
- Ability to engage confidently with senior project managers and corporate stakeholders.
- Proven track record of growing client relationships and business accounts.
- Competitive salary and incentives.
- Opportunities for career growth and development.
- A supportive and collaborative work environment.