Direct Response Copywriter / Editor

Wisevu; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency is seeking an experienced Copywriter/Editor to join a fully remote team. The role involves creating compelling copy across various platforms, managing projects, and analyzing metrics to improve performance. Successful candidates will have a strong background in digital marketing, excellent English skills, and a proven track record in persuasive writing. The position offers a flexible work environment with a starting salary between $2500 and $3500 CAD, depending on experience.

Benefits

Premium Employee Training

Access to experienced digital marketing experts

Flexible work hours

Quality equipment

Qualifications

• 3+ years of experience as a copywriter/editor.
• Work experience in a digital marketing and/or advertising agency.
• Excellent written and spoken English skills at a professional level.
• Strong portfolio showcasing persuasive writing abilities and successful direct response campaigns.

Responsibilities

• Develop compelling copy for diverse digital marketing channels.
• Proofread and edit existing marketing copy for clarity and brand alignment.
• Manage copywriting projects and collaborate with marketing strategists.
• Use analytics to track performance and optimize campaigns.
• Research and utilize AI technology to streamline content production.

Skills

Copywriting

Editing

Project Management

Metrics Analysis

AI Utilization

Education

Bachelor's degree in Marketing, Communications or a related field

Job description

At Wisevu and our sister brands Homevu and CharityMarketing.com, we’ve been driving digital marketing success for over 17 years, specializing in SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe.

Wisevu is a fully remote team of 20+ specialists. You'll work on exciting client accounts in major markets like NYC, Toronto, and Spain—implementing cutting-edge strategies that drive real impact.

Learn more at wisevu.com.

What Will You Do?

• Copywriting: Develop compelling copy for diverse digital marketing channels, including website copy, landing pages, social media ads, email marketing campaigns, and blog posts.
• Editing: Proofread and edit existing marketing copy to enhance clarity, persuasiveness, and alignment with brand voice.
• Project Management and Strategy Collaboration: Manage copywriting projects and work closely with marketing strategists and designers to develop cohesive campaigns that deliver and maximize results.
• Metrics Analysis: Use analytics to track the performance of your copywriting efforts, identify areas for improvement, and optimize future campaigns.
• AI Utilization: Researching and utilizing leading AI technology to aide and streamline content production.

Requirements

• 3+ years of experience as a copywriter/editor.
• Work experience in a digital marketing and/or advertising agency.
• A Bachelor's degree in Marketing, Communications or a related field.
• Excellent written and spoken English skills at a professional level.
• A strong portfolio showcasing your persuasive writing abilities and successful direct response campaigns.
• A natural marketing instinct, with a deep understanding of consumer psychology and the ability to craft compelling copy that resonates with the target audience.

Work-timings:

• Able to provide at least 5 hours of overlap with the 9 am-5 pm EST workday (Monday - Friday). Fully remote .

What We Offer:

• Fully remote work and flexible work hours.
• Starting monthly salary between $2500-$3500 CAD, which will be negotiated during the interview based on competencies, skills and experience.
• Premium Employee Training.
• Access to a highly experienced and knowledgable team of digital marketing experts.
• Quality equipment.
• Other competitive benefits will be discussed during the interview.

Apply now and help us achieve exceptional digital marketing results—together!