Digital Growth Strategist

Bebeedigital; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing firm in Cape Town is looking for a seasoned marketing professional to drive digital growth through strategic campaign management and innovation. The role entails developing and executing full-funnel marketing strategies across various platforms, utilizing AI tools for optimization, and leveraging Zoho CRM for campaign management. The ideal candidate will have strong analytical skills and experience in data-driven decision making.

Qualifications

• Proven experience in developing and executing digital marketing strategies.
• Ability to utilize AI tools for optimizing content and campaigns.
• Strong analytical skills for evaluating campaign performance.

Responsibilities

• Develop and execute full-funnel marketing strategies.
• Utilize AI tools to optimize content and campaigns for maximum ROI.
• Analyse campaign performance and refine marketing efforts.

Skills

Strategic campaign management

AI-powered innovation

Data-driven decision making

Content optimization

Zoho CRM

Tools

Zoho CRM

Job description

Drive Digital Growth

As a seasoned marketing professional, you will lead the charge in driving digital growth through strategic campaign management, AI-powered innovation, and data-driven decision making.

Responsibilities

• Develop and execute full-funnel marketing strategies across email, social media, search, and web platforms to drive engagement and conversion.
• Utilize AI tools and generative technology to optimize content, campaigns, and targeting for maximum ROI.
• Leverage Zoho CRM to manage workflows, automations, and reporting to inform future strategies.
• Analyse campaign performance, A/B tests, and attribution data to refine and enhance marketing efforts.
• Collaborate with leadership to align marketing goals with business objectives and drive revenue growth.