Cro Copywriter - Ai Powered (Remote)

Puffy; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading AI-first marketing firm is seeking a Mid-Senior level CRO Copywriter to join their dynamic team in Dubai. The role focuses on harnessing AI tools to create high-converting copy across various digital platforms. Applicants should have over three years of experience in direct-response writing and a strong understanding of conversion optimization principles. This position offers relocation support to Dubai, a tax-free income, and a dynamic work environment where rapid testing and innovation drive success.

Benefits

Monthly performance bonuses

Tax-free income

Annual return flight allowance

Life insurance & Personal Accident Insurance

22 annual leave days

Qualifications

• 3+ years in direct-response or conversion-focused copywriting with a proven portfolio.
• 1+ years using generative AI tools in marketing.
• Expertise in CRO principles and A/B testing.

Responsibilities

• Create high-converting copy across various platforms.
• Analyze conversion data to refine copy and AI models.
• Rapidly test variations to improve results.

Skills

Direct-response copywriting

Conversion-focused strategy

Generative AI tools

Data analysis

Prompt engineering

Tools

Google Analytics

Job description

CRO Copywriter – AI Powered (Relocation to Dubai)

Puffy – City of Cape Town, Western Cape, South Africa (company headquarters)

Location: Dubai, UAE (On-site) with relocation assistance and visa support

Compensation: AED 18, – AED 22, per month + up to 10% performance bonus

Total Annual Package: Up to AED (Tax-free)

The Reality:

Dubai = 0% personal income tax.

Your offer is your take-home.

In most major markets, % goes to taxes.

Here, % of what we offer is what you keep.

Role Overview:

We're seeking an innovative AI-First CRO Copywriter to join our dynamic team at the forefront of internal innovation.

The Career Accelerator:

You'll compress 3 years of AI-powered conversion copywriting mastery into 1. You'll engineer prompt systems that generate high-converting copy across landing pages, emails, ads, and social media—rapidly testing variations that would take traditional copywriters months to produce.

You'll analyze conversion data points daily, refining both your copy and our AI models with each test cycle, building pattern recognition instincts through sheer volume that takes others years to develop.

This pace energizes impatient high-performers.

It exhausts clock-watchers.

If you get frustrated when you're not testing fast enough, you'll thrive here.

What Is In It For You:

1. Master the Future of Conversion Copywriting:

You'll become one of the world's leading experts in AI-powered conversion optimization.

While others are still learning basic AI tools, you'll be engineering sophisticated prompt systems that generate high-converting copy at scale.

You'll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact.

In 12 months, you'll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.

This isn't just resume-building—it's becoming irreplaceable in the AI-first marketing era.

2. Join the Elite Organization and Partner with the 1%:

Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales

Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand

3. Experience a World-Class Lifestyle:

Dubai offers a tax-free income that translates to significantly higher take-home pay compared to most global markets.

Enjoy a cosmopolitan environment with world-class infrastructure, year-round sunshine, and a thriving international community of 14+ nationalities.

This role includes relocation support, premium health coverage, and annual flights home—all while building your career in one of the world's most dynamic business hubs.

4. Become a Testing Velocity Machine:

You'll master the art of rapid experimentation, learning what most marketers never discover: that velocity beats perfection.

You'll develop an intuition for what converts that only comes from seeing hundreds of tests play out in real time.

This volume-based learning creates pattern recognition that separates elite conversion specialists from average writers.

You'll leave with a portfolio that proves you can move fast, test smart, and drive measurable results.

What You'll Need:

3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results

At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content

Deep knowledge of CRO principles, A / B testing methodologies, and data analysis

Proficiency in prompt engineering: an ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals

An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies

Familiarity with AI-powered testing platforms / dashboards and analytics tools (e.g., Google Analytics)

Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice

Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes

The Puffy DNA:

Be the Owner: We don't hire employees; we welcome owners.

You're accountable for results, not activity.

Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.

Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.

Be AI-First: Daily multi-turn AI conversations challenge your assumptions.

Go All-In: When the mission demands it, we rally as one team to cross the finish line.

Monthly performance bonuses (up to 10%)

Tax-free income

Annual return flight allowance to your home country

Parking allowance (up to AED 7, annually)

The Leaders Club: Opportunity for selection to an elite lifestyle-transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats

'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions

Life insurance & Personal Accident Insurance (24× monthly salary)

22 working days annual leave + UAE public holidays

UAE work visa sponsorship

International flights & airport transfers

AI-First organization with access to AI-native tool stack

Premium office environment in Dubai Internet City

International team collaboration (14+ nationalities)

End of Service Gratuity per UAE law

Ready to Shape Your Story? Click Apply and take the first step.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Art / Creative, Advertising, and Marketing

Industries: Retail