CRM Administrator (Hubspot)

Robin; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in Legal AI is seeking a CRM Administrator to manage HubSpot and optimize customer data for a fast-paced go-to-market team. The ideal candidate will have hands-on experience with HubSpot, a strong understanding of CRM best practices, and excellent communication skills. This role offers competitive compensation, a flexible hybrid schedule, and opportunities for career growth.

Benefits

Competitive salary

Generous equity scheme

20 days PTO

Flexible working schedule

Qualifications

• 2 years of hands-on experience managing HubSpot CRM.
• Experience working in fast-paced environments.
• Familiarity with RevOps or GTM strategy.

Responsibilities

• Audit, clean, and optimize the CRM HubSpot.
• Develop and maintain dashboards and reports.
• Manage inbound lead allocation and assignment.

Skills

HubSpot CRM management

Data governance principles

Workflow automation

List management

Strong communication skills

Attention to detail

B2B environments

Tools

HubSpot

Salesforce

ZoomInfo

Gong

Job description

About Robin

Robin is on a mission to rebuild the legal industry starting with making contracts simple for everyone. We are a pioneer in Legal AI built on proprietary models licensed data and deep partnerships with Anthropic and AWS. Since 2019 we’ve expanded our footprint to 4 continents and have been supporting many of the world’s most successful businesses including GE Pfizer KPMG and UBS.

What you will do as a CRM Administrator

As our first dedicated CRM Administrator you’ll play a critical role in maintaining the integrity of our customer data supporting RevOps strategy and enabling the entire go-to-market team to move faster and smarter. You will lead efforts to audit clean and optimise our CRM HubSpot and build workflows and automations that support marketing sales and customer success operations.

Day-to-day responsibilities

• Collaborate with Sales Marketing and Customer Success teams to optimise lead routing scoring and lifecycle stages
• Streamline processes and align CRM with GTM strategy
• Build and maintain workflows to automate repetitive tasks and improve efficiency
• Implement processes to ensure high-quality data capture at every stage of the funnel
• Develop and maintain dashboards and reports for weekly / monthly GTM leadership meetings
• Establish and maintain data quality rules naming conventions and documentation
• Monitor deal pipeline hygiene and ensure data quality standards are maintained
• Manage inbound lead allocation and assignment for sales team members
• Maintain data hygiene by cleaning deduplicating and enriching existing records in our CRM HubSpot
• Evaluate and implement CRM-integrated tools that improve usability and performance
• Clean and manage lists for marketing activities to ensure effectiveness
• Manage user access roles and permissions in HubSpot while providing day-to-day support for CRM users including troubleshooting and training
• Stay on top of HubSpot product updates and best practices

Qualifications

• 2 years of hands-on experience managing HubSpot CRM (HubSpot certification a plus). We are open to candidates with only Salesforce experience
• Strong understanding of CRM best practices and data governance principles
• Experience with workflow automation list management and reporting
• Meticulous attention to detail and passion for clean structured data
• Strong communication skills with ability to collaborate across Sales Marketing and CS teams
• Experience working in fast-paced environments and handling multiple priorities
• Familiarity with RevOps or GTM strategy in B2B environments
• Bonus points: experience with other tools in our tech stack (e.g. ZoomInfo Gong)
• Knowledge of lead lifecycle management MQL / SQL definitions and funnel reporting
• Background in revenue operations or business systems administration

What’s in it for you

Salary: Competitive

Hybrid schedule: We offer a flexible working schedule. #LI-HYBRID

Equity package: Generous equity scheme - everyone gets to be an owner of Robin AI!

Annual leave: 20 days PTO in addition to the public holidays observed in South Africa.

Growth opportunities: We prioritise promotions for high performers and help you to progress your career.

Whats it like working at Robin

Our culture and values attract people who are creative resourceful and share our passion for excellence. At Robin you’re encouraged to push yourself and empowered to take risks. We support each other to think big try new ideas and navigate uncertainty. Whether you’re at our headquarters or one of our worldwide offices you’ll find a world of opportunities to grow thrive and make a meaningful impact.

Diversity Equity and Inclusion at Robin

We are committed to building one of the most diverse technology companies in the world. As of 2024 more than 30% of our employees come from ethnic minority backgrounds and 51% of roles are held by women. We know that transforming the legal industry requires diverse perspectives so we’re creating an environment where innovation thrives through inclusion.

Robin operates a direct hiring model and any speculative CVs shared via agencies will be treated as a gift.

Employment details

Required Experience: Unclear Seniority

Department / Functional Area: Operations

Experience: years

Vacancy: 1