Content Producer & YouTube Growth Strategist

Growth Troops; Cape Town; Remote; ZAR 868,000 - 1,216,000; Full time

Job summary

A dynamic online marketing company is seeking a Content Producer & YouTube Growth Strategist to lead their podcast and video marketing efforts. The ideal candidate will own the production process, drive YouTube growth, and manage content across various platforms. Proven experience in content marketing and strong skills with tools like Adobe Suite and HubSpot are required. Flexibility for U.S. Eastern Time hours is necessary.

Qualifications

• Proven experience in content marketing or podcast production.
• Strong track record in growing YouTube channels.
• Ability to manage multiple workflows remotely.

Responsibilities

• Lead podcast production from outreach to follow-ups.
• Drive YouTube growth with a channel-first strategy.
• Create visual assets for social platforms.

Skills

Content marketing

Podcast production

Social media strategy

YouTube growth

Data analysis

Community engagement

Tools

Adobe Suite

Canva

HubSpot

WordPress

Job description

Content Producer & YouTube Growth Strategist

Location: Remote (U.S. Eastern Time hours required)
Type: Full-Time
Reports To: Executive Leadership

Overview

We’re looking for a Content Producer & YouTube Growth Strategist to take the lead on our podcast and video marketing engine. In this hybrid creative-operational role, you’ll own everything from podcast guest coordination to YouTube channel growth, content repurposing, and performance optimization.

This position is ideal for a digital storyteller who knows how to translate complex topics into media that performs—whether through interviews, video content, or cross-platform social distribution.

What You’ll Do

• Lead podcast production end-to-end: outreach, scheduling, recording coordination, and follow-ups
• Drive YouTube growth through a channel-first strategy focused on discoverability, watch time, and subscriber retention
• Oversee post-production workflows with editors and designers to ensure high-quality, on-brand content
• Manage a repurposing strategy across social platforms (LinkedIn, TikTok, Instagram), for both organic and paid channels
• Create compelling visual assets and promotional content aligned to platform trends and brand standards
• Write and distribute newsletters that enhance user engagement and product education
• Maintain and optimize content on WordPress for long-tail SEO performance
• Monitor video/podcast metrics and adjust strategy based on performance (CTR, retention, audience growth)
• Foster community engagement by interacting with audiences across platforms
• Use HubSpot for audience management, automation, and performance tracking
• Develop tutorials, onboarding videos, and educational content to support the customer lifecycle

What You Bring

• Proven experience in content marketing, podcast production, or social-led video strategy
• Strong track record growing YouTube channels and social audiences through data-backed experimentation
• Ability to manage multiple projects, workflows, and stakeholders remotely
• Skilled with tools like Adobe Suite, Canva, HubSpot, WordPress, and podcast hosting platforms
• Working knowledge of SEO, video analytics, and content distribution best practices
• Strong communicator with a creative, performance-driven mindset

Work Hours

Must be available during core U.S. Eastern Time hours. Flexibility is required for live events, guest recordings, or team syncs.