Chief Commercial Officer

Lulalend; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

A prominent fintech company in Western Cape, Cape Town is seeking a Chief Commercial Officer to lead the go-to-market strategy for funding and banking products. The ideal candidate has 5-7+ years of commercial leadership experience in fintech or SME financial services and will be responsible for driving performance, revenue growth, and enhancing customer experience. This role offers a unique opportunity to shape the future of SME financial services in South Africa.

Qualifications

• 5-7+ years of commercial or growth leadership experience, ideally in fintech.
• Proven success in scaling marketing and sales teams.
• Excellent communication and execution skills.

Responsibilities

• Lead the development and execution of a go-to-market strategy.
• Drive performance across Marketing, Sales, and Customer Experience.
• Collaborate with Product, Risk, and Technology teams.

Skills

Commercial leadership experience

Business banking monetization

Full-funnel marketing

Brand positioning

Cross-functional communication

Customer behavior analysis

Revenue growth strategies

Regulated environments experience

Job description

Overview

Job title : Chief Commercial Officer

Job Location : Western Cape, Cape Town

Deadline : September 28, 2025

Role Overview

Lula is South Africa’s leading fintech for SMEs. Built on a foundation of smart underwriting and customer-centric innovation, we’re entering our next high-growth phase focused on scaling our funding and banking offerings. This is a rare opportunity to shape the future of SME financial services in South Africa.

We’re seeking a strategic and hands-on commercial leader to own our go-to-market engine. Reporting directly to the CEO, this leader will coordinate acquisition, retention, and monetization across funding and banking, while elevating brand presence and customer experience.

Key Responsibilities

• Lead the development and execution of an integrated go‑to‑market strategy for our funding and banking products, ensuring a consistent brand message and, accelerating market growth.
• Drive full-funnel performance across Marketing, Sales and Customer Experience.
• Develop and enable the execution of strategic brand and product positioning that differentiates Lula in the market, drives customer acquisition, and strengthens our competitive advantage and Lula’s voice in the market.
• Lead the strategic development and execution of our banking product's monetization strategy, including pricing, bundling, and other revenue-driving initiatives.
• Collaborate with Product, Risk, and Technology teams to align product capabilities with commercial goals.
• Build a testing and learning culture around data-driven decision-making.
• Develop and lead a high-performing, commercially minded team, instilling a culture of accountability to achieve key business objectives.

Qualifications

• 5-7+ years of commercial or growth leadership experience, with a focus on business banking monetization, ideally in fintech, SME financial services, or B2B environments.
• Proven success in scaling full-funnel marketing, sales, and Customer Success teams.
• Strong background in brand positioning, B2B campaigns, and funnel optimization.
• Excellent cross-functional communication and execution orientation.
• Experience working in regulated environments or with SME customer segments.
• Proven track record of driving revenue growth and market expansion.
• Deep understanding of market trends, customer behavior, and the competitive landscape in the fintech industry.
• Excellent communication and interpersonal skills.
• Growth in funding and banking customer acquisition and retention.
• Uplift in banking ARPU, retention, and monetization initiatives.
• Improved funnel performance and marketing-to-sales conversion rates.
• Higher NPS / CSAT through CX improvements.
• Strong alignment and coordination between marketing, sales, CX, and banking teams.