Brand Manager-1Life

1 Life Insurance; Gauteng; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading insurance company in Gauteng seeks a marketing professional to enhance brand strategies and manage marketing communications. The role involves delivering results through expert advice, managing stakeholder engagement, and executing brand positioning. Candidates should be skilled in data analysis and brand management. Join a dynamic team committed to growth and profitability.

Responsibilities

• Deliver specified outcomes and provide expert advice within established marketing programs.
• Manage brand(s) and coordinate brand support activities.
• Develop and implement integrated brand strategies for optimal results.
• Create and deliver marketing communications campaigns across all media.
• Collate and analyze data using pre-set tools and methods.
• Deliver small project workstreams and manage agency operations.
• Contribute to stakeholder engagement through identified needs.
• Coordinate with suppliers to ensure delivery of brand strategies.

Skills

Brand Management and Development

Verbal Communication

Commercial Acumen

Presentation skills

Action Planning

Customer and Market Analysis

Data Collection and analysis

Planning and Organising

Computer skills

Microsoft Office Suite

Job description

Job Purpose

Be a custodian of the brand. Create, execute and monitor brand strategies that deliver on brand requirements. Report, monitor and analyse marketing and brand activities and maintain a keen interest in the growth and profitability of the overall business.

Responsibilities

• Marketing Execution: Deliver specified outcomes and provide others with expert advice while working within established marketing programs. Create brand prominence through co-ordinated activities and communication. Deliver against business metrics through multiple activities and touchpoints.
• Brand Strategy and Effectiveness: Manage brand(s) and coordinate brand support activities, using brand tracking and / or performance analysis to inform future brand activities. Develop and implement an integrated brand strategy to yield optimal business results.
• Brand Positioning: Assist in achieving brand positioning and lead on contributing ideas to brand plans.
• Marketing Communications: Develop and deliver marketing communications campaigns across all media to support the business plan and increase sales. Effectively utilise all channels, in an integrated and co-ordinated manner to deliver on brand strategy. Identify suitable brand opportunities and execute accordingly.
• Data Collection and Analysis: Collate and analyse data using pre-set tools, methods and formats. Involves working independently.
• Portfolio Management: Deliver small project workstreams, carrying out specified project activities within defined time and quality parameters and ensuring adherence to the prescribed project management methodology.
• Stakeholder Engagement (Internal and External): Contribute to stakeholder engagement through identifying stakeholders, finding out their needs / issues / concerns and reacting to these by arranging meetings and events and drafting supporting materials to promote understanding and commitment.
• Agency Management: Manage day-to-day agency operations in order to achieve optimal return from agency resources.
• Internal and External Supplier Management: Co-ordinate and collaborate with all relevant stakeholders to ensure delivery of brand strategy through the entire value chain.
• Marketing Impact Assessment: Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.
• Personal Capability Building: Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
• Operational Compliance: Develop knowledge and understanding of the organisation's policies and procedures and of relevant regulatory codes and codes of conduct to ensure own work adheres to those standards. Obtain authorisation from a supervisor or manager for any exceptions from mandatory procedure. Ensure strict brand governance on all internal and external communications and application of brand CI.

Behavioral Competencies

• Drives Results: Consistently achieves results, even under tough circumstances. Emphasizes the importance of results; encourages a sense of urgency in others; challenges poor outcomes or unproductive behaviors. Provides assistance or encouragement to help others over obstacles.
• Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Asks questions to encourage others to think differently and enrich their analyses of complex situations. Accurately defines the key elements of complex, ambiguous situations.
• Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals. Has a sophisticated grasp of business drivers, finds new ways to increase own contribution. Stays attuned to business and industry changes, ensures own activities remain aligned to key objectives.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Tailors communication content and style to the needs of others. Pays attention to others inputs and perspectives, asks questions, and summarizes to confirm understanding.
• Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals. Strengthens alignment and coordination between own work and others, providing well-sequenced activities and exact time frames. Foresees and resolves potential bottlenecks and delays.
• Ensures Accountability: Holds self and others accountable to meet commitments. Tracks performance and learns from successes and failures. Readily takes on challenges or difficult tasks and has a reputation for delivering on commitments.
• Organisational Savvy: Navigates complex policy, process, and people-related organizational dynamics. Builds support for ideas among key decision makers and stakeholders. Anticipates political difficulties and identifies ways to overcome resistance.
• Optimises Work Processes: Knows the most effective and efficient processes to get things done, focusing on continuous improvement. Monitors metrics and benchmarks; identifies major and subtle ways to optimise processes. Swiftly resolves process breakdowns and prevents recurrence.
• Being Resilient: Rebounds from setbacks and adversity with composure and professionalism. Overcomes obstacles, learns from failures, and uses these lessons to improve subsequent efforts.
• Persuades: Uses compelling arguments to gain support and commitment of others. Packages ideas to resonate with a wide range of stakeholders and achieves consensus through collaboration.

Skills

• Brand Management and Development: Use comprehensive knowledge and skills to act independently and guide and train others to maximise a brand's impact and market value by managing and developing all aspects of the brand.
• Verbal Communication: Apply comprehensive knowledge and provide guidance on how to use clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.
• Commercial Acumen: Apply understanding of the business environment and objectives to develop solutions, and provide technical assistance when necessary.
• Presentation skills: Use comprehensive knowledge and skills to communicate with others and provide guidance and training on speaking in a clear, concise and compelling manner.
• Action Planning: Work independently and provide technical guidance when required to develop appropriate plans or perform necessary actions based on recommendations and requirements.
• Customer and Market Analysis: Apply knowledge to conduct research, analyse data and develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.
• Data Collection and analysis: Work independently and provide technical guidance when required on how to analyse data trends for use in reports to help guide decision making.
• Planning and Organising: Use knowledge and skills to plan, organise, prioritise and oversee activities to efficiently meet business objectives.
• Computer skills: Support business processes by understanding and effectively using standard office equipment and software packages, and provide technical guidance as needed.
• Microsoft Office Suite: Assess and analyse data from multiple sources to draw appropriate conclusions and make suitable recommendations.
• Review and Reporting: Work independently and provide technical guidance when required on how to review and create relevant, lucid and effective reports.