Brand Manager

Initiate International; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A fast-growing iGaming brand in Cape Town is seeking a dynamic Brand Manager to take ownership of their brand strategy. The role involves developing and executing innovative campaigns, ensuring brand identity prominence, and leading collaborations across teams. Candidates should have 5–7 years of experience in brand management, a solid grasp of digital marketing, and excellent communication skills. This is your opportunity to shape the brand’s future across Africa.

Qualifications

• 5–7 years of brand/marketing experience, with at least 2 in management.
• Proven experience as a Brand Manager, Marketing Manager, or similar role.
• Strong knowledge of brand strategy and campaign delivery.

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Manage and evolve brand identity, tone, and guidelines across channels.
• Plan and deliver integrated campaigns that drive awareness and retention.

Skills

Brand strategy development

Campaign management

Digital marketing

Communication skills

Project management

Education

Degree in Marketing, Communications, Business or related field

Job description

Brand Manager position available in Cape Town.

An exciting opportunity awaits an ambitious Brand Manager in Cape Town, South Africa. This is your chance to take ownership of a fast-growing iGaming and Sports Betting brand, shaping how it’s positioned, experienced, and recognised across Africa and beyond.

This role calls for a creative yet commercially savvy professional who can connect bold ideas to business impact. You’ll define brand identity, drive integrated campaigns, and ensure the brand stands out in one of the most competitive and fast-moving industries in the world.

Duties and Responsibilities:

• Developing and executing brand strategies aligned with business objectives.
• Managing and evolving brand identity, tone, and guidelines across all channels.
• Planning and delivering integrated campaigns that drive awareness, acquisition, and retention.
• Conducting competitor and market analysis to spot opportunities and anticipate trends.
• Collaborating with Product, CRM, Digital, Design, and Sponsorship teams to align messaging.
• Defining KPIs, analysing performance, and optimising campaigns for both creativity and ROI.
• Leading brand executives or agency partners, building a culture of innovation and accountability.
• Building strong partnerships with agencies, media, and suppliers to maximise reach.

Requirements:

• Proven experience as a Brand Manager, Marketing Manager, or similar role within iGaming, sports, entertainment, or consumer-facing tech/FMCG.
• Strong knowledge of brand strategy, identity building, and campaign delivery.
• Track record of balancing creativity with commercial outcomes.
• Solid understanding of digital marketing and performance measurement.
• Excellent project management, communication, and storytelling skills.
• Degree in Marketing, Communications, Business, or related field.
• 5–7 years of brand/marketing experience, with at least 2 in management.
• Familiarity with sponsorships, activations, and iGaming environments will be advantageous.