Brand and Content Writer, PEABODY GROUP

Guardian Jobs; East London; Hybrid; ZAR 710,000 - 1,066,000; Full time

Job summary

An innovative community-focused organization is seeking a Brand and Content Writer to lead their digital content strategy. This hybrid role involves crafting engaging content and ensuring that communication resonates with residents. The right candidate will help build trust and enhance user experience through collaboration and a strong tone of voice. Join a supportive team committed to community values and inclusivity.

Benefits

30 days’ annual leave plus bank holidays

Flexible benefits package

Ongoing training and development

Paid volunteering days

Matched pension contribution

Qualifications

• Strong skills in crafting clear and engaging content.
• Ability to lead and implement content strategies.
• Experience in collaboration across teams.

Responsibilities

• Lead website content strategy and create engaging content.
• Champion the organization's tone of voice.
• Collaborate with teams to ensure human-centered communication.
• Support colleagues in writing clearly and confidently.
• Create resources to enhance team communication.

Skills

Content creation

Digital content strategy

Collaboration

Coaching and support

Job description

Overview

Brand and Content Writer

18-month fixed term contract

South East London – hybrid working available

Are you skilled at shaping messages into clear, compelling communications? Do you love crafting content that connects, inspires and makes people feel seen and understood? If you’re a creative thinker with a passion for storytelling and a gift for making the complex feel clear, we have the role for you.

We’re looking for a Brand and Content Writer who can lead how we communicate across our websites and who can help others find their voice. Planning, developing and delivering a digital content strategy, you’ll ensure we connect and build trust with our key audiences. You’ll be part of a supportive, purpose-driven team that values curiosity, kindness and collaboration.

This is more than a writing role. It’s a chance to lead and create content that truly makes a difference to people’s lives. The role is fast-paced and strategic, as well as very hands-on. You’ll need to see the bigger picture while delivering high-quality, meaningful content.

Responsibilities

• Leading our website content strategy – with around 80% of your time initially focused on refreshing and modernising our website. This will involve designing clear, concise, engaging and inclusive content that puts our residents at the heart of the experience. You’ll help tell our story clearly and transparently, so we can connect better with our residents and customers.
• Bringing our refreshed tone of voice to life, championing its rollout across the organisation.
• Collaborating across teams to ensure a joined-up, human-centred experience for residents, colleagues and stakeholders across our touchpoints.
• Coaching and supporting colleagues to write with clarity, confidence and care.
• Creating practical resources – toolkits, templates and guides – to help teams communicate well.

You’ll live our values

• Be kind – you’re thoughtful and empathetic in every interaction.
• Do the right thing – you act with integrity and always put residents first.
• Love new ideas – you’re curious and always looking for ways to improve.
• Celebrate diversity – you value different perspectives and help create belonging.
• Keep our promises – you do what you say you will.
• Pull together – you collaborate and seek diverse views, even in challenging situations.

Application requirements

Please attach a piece of your published work with your application and tell us about the brief behind it.

Key relationships

You’ll report into the Head of Marketing and work closely with the Senior Digital Manager, Senior Marketing Manager and Senior Brand Manager.

Why Join Us?

When you join Peabody, you’re joining a team guided by our values – Be Kind, Do the Right Thing, Love New Ideas, Celebrate Diversity, Keep Our Promises, and Pull Together. We believe in creating a workplace where everyone feels supported, included, and empowered.

We offer

• 30 days’ annual leave plus bank holidays.
• Flexible benefits package – including healthcare, dental, and lifestyle discounts.
• 4x life assurance.
• Ongoing training and development, including qualifications and apprenticeships.
• Two additional paid volunteering days each year. Up to 10% matched pension contribution.

Important Information

• You must have the right to work in the UK – we are unable to provide visa sponsorship.
• You must be able to work in the office at least two days per week.
• Interviews will be held in person on the 15 October at our Waterloo Office.

If this sounds like the kind of meaningful work, you’d love to be part of, we’d love to hear from you. Please apply now by submitting an anonymised CV and a short statement explaining why you’re the perfect fit for this role.

Closing date: 30th September 2025.

PLEASE NOTE: As an employer, Peabody does not provide sponsorship as a licenced UK employer.