Appointment Setter

The Legends Agency; South Africa; Remote; ZAR 50 000 - 200 000; Full time

Job summary

A leading AI venture studio is seeking an Appointment Setter to engage with accounting firms and book high-quality demos for their AI Bookkeeper solution. This remote position requires 1-3 years of B2B outbound sales experience and strong communication skills. The ideal candidate will have familiarity with outreach tools and a proactive attitude. Ongoing training and support provided to excel in a fast-paced environment.

Qualifications

• 1-3 years of experience in B2B outbound sales or lead generation.
• Strong written and verbal communication skills.
• Comfortable working independently in a remote environment.

Responsibilities

• Conduct cold outreach to promote the AI Bookkeeper solution.
• Book demo calls with accounting firms.
• Maintain accurate records of outreach and conversions.

Skills

B2B outbound sales experience

Lead generation skills

Strong communication skills

Familiarity with outreach tools

Tools

Hunter

LinkedIn Sales Navigator

GoHighLevel

Job description

Appointment Setter

Join a fast-growing AI venture studio transforming the accounting industry through automation.

Remote (South Africa) | UK Hours (9am -6pm or 10am -7pm) | R15,000 - R18,000 per month

About Our Client

Our client is an AI automation venture studio building digital workers that streamline accounting and finance operations for small firms. Their flagship product is an AI Bookkeeper, a 24/7 accounting assistant helping practices scale bookkeeping and payroll without extra headcount. They are on a mission to help accounting firms grow faster, work smarter, and deliver exceptional client service through intelligent automation.

The Role: Appointment Setter

As an Appointment Setter, you'll play a key role in filling the sales pipeline by booking high-quality demos with accounting firm decision-makers. You'll identify and engage potential clients, run targeted outreach campaigns, and convert interest into confirmed demo calls. Your success will be measured by your ability to consistently secure qualified demos with firms aligned to the company's ideal client profile.

Key Responsibilities

• Conduct cold outreach via email, LinkedIn, and phone to promote the AI Bookkeeper solution to accounting firms.
• Identify and engage Xero and QuickBooks partners using tools such as Hunter.io, Xero directory, and LinkedIn Sales Navigator.
• Qualify leads based on firm size, interest, and role.
• Book demo calls directly into the founders calendar.
• Follow up with prospects who've shown interest but haven't booked, using GoHighLevel (GHL).
• Handle objections professionally and communicate value clearly.
• Maintain accurate records of outreach, engagement, and conversions in CRM systems.
• Consistently achieve monthly targets of 2030 qualified demo bookings.

About You

• 1-3 years of experience in B2B outbound sales, lead generation, or marketing support (SaaS or agency background advantageous).
• Strong written and verbal communication skills.
• Familiarity with outreach tools like Hunter, Apollo, Lemlist, LinkedIn, and CRM platforms.
• Results-driven, organized, and proactive with a can-do attitude.
• Comfortable working independently in a remote environment.
• Experience engaging accountants or professional services firms is an advantage.