1 X Senior Online Data Marketing Executive

Rentokil Initial; Cape Town; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An innovative firm is seeking a Senior Online Data Marketing Executive to enhance its digital marketing efforts. This role involves creating and optimizing content for SEO growth, managing WordPress content, and collaborating with cross-functional teams to ensure timely delivery of engaging digital material. The ideal candidate will have a strong background in digital content writing, project management, and SEO best practices. Join this dynamic team and contribute to exciting marketing campaigns that drive brand success while enjoying opportunities for professional growth and development.

Benefits

Medical Aid contributions

Pension/Provident Fund contributions

Opportunities for growth and development

Qualifications

• Proven digital content writing experience with a portfolio of published work.
• Excellent English writing, editing, and proofreading skills.

Responsibilities

• Develop content strategies and manage blog briefs for clarity and timeliness.
• Optimize content for search engines and ensure brand voice adherence.
• Collaborate with Email Marketing to develop compelling landing page content.

Skills

English writing

WordPress CMS

SEO knowledge

Project management

Content coordination

Landing page content creation

Research skills

Creative thinking

Education

Bachelor's degree in marketing

Bachelor's degree in communications

Bachelor's degree in journalism

Job description

We are excited to offer a new role in the UK marketing division - Senior Online Data Marketing Executive - based in WC, located in the area of Claremont, Cape Town.

Role Overview

As a Senior Online Data Marketing Executive, you will play a crucial role in supporting Rentokil Initial's businesses by creating and optimising digital content for SEO growth. Your primary responsibility will be to support the Digital Leads and Businesses in maintaining a strong monthly blog strategy and ensuring timely delivery of content that aligns with SEO best practices and brand tones. Additionally, you will improve on-page content based on Content Audits and collaborate closely with the digital team to enhance SEO visibility.

Key Responsibilities

1. Content Creation and Optimisation:
   • Develop content strategies with Digital Leads for each business.
   • Create and manage blog briefs for external and internal content creation, ensuring clarity and timeliness.
   • Optimize content for search engines, incorporating relevant keywords through keyword research and analysis.
   • Ensure content adheres to brand voice and guidelines.
2. WordPress Management:
   • Proficiently manage content creation, formatting, and publishing on WordPress.
   • Manage blog categorisation, tagging, and metadata for SEO.
   • Coordinate with web development teams to troubleshoot technical issues.
3. Project Management and Campaigns:
   • Prioritize and schedule content tasks, managing multiple projects effectively.
   • Coordinate with cross-functional teams for campaign alignment.
   • Ensure content production meets deadlines and objectives.
4. Landing Pages for Nurture Campaigns:
   • Collaborate with Email Marketing to develop compelling landing page content.
   • Utilize customer segmentation and buyer personas for personalised content.
   • Ensure landing pages are visually appealing and optimised for conversions.
5. Continuous Improvement:
   • Stay updated on industry trends, SEO techniques, and content strategies.
   • Make data-driven recommendations for content optimisation.
   • Contribute to digital marketing strategy development.

Skills and Qualifications

• Excellent English writing, editing, and proofreading skills.
• Proficiency in WordPress CMS.
• Strong knowledge of SEO, keyword research, and on-page optimisation.
• Experience in project management and content coordination.
• Ability to craft engaging landing page content for nurture journeys.
• Adaptability in writing style and tone across brands.
• Strong research skills and attention to detail.
• Creative thinking and organisational skills.

Qualifications and Experience

• Bachelor's degree in marketing, communications, journalism, or related field.
• Proven digital content writing experience with a portfolio of published work.

Benefits

• Company contributions to Medical Aid and Pension/Provident Fund.
• Opportunities for growth and development.

Employment Equity

Rentokil Initial promotes diversity and equal opportunity in accordance with the Employment Equity Act. We encourage suitably qualified Employment Equity candidates to apply to help us achieve our diversity targets.

Join Us

If you are passionate about providing valuable professional services and believe you are well-suited for this role, apply today!