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As our E-commerce Performance Merchandiser, you’ll take ownership of how Ask & Embla products are presented, discovered, and converted across our online store. You’ll be responsible for planning and executing merchandising strategies, optimizing the user journey, and driving conversion with a direct impact on category-level revenue and performance.This is a cross-functional role that sits at the intersection of product, merchandising, UX, marketing, and growth — perfect for someone who thrives on both data and aesthetic detail.

What You'll Do:

Site Merchandising

• Plan, organize, and optimize product displays across the homepage, collection pages, navigation, and site search.
• Ensure accurate and conversion-optimized product data (titles, tags, filters, descriptions, imagery).
• Use data to improve collection structure, product sequencing, and upsell/cross-sell opportunities.
• Partner with marketing and inventory teams to ensure onsite experience aligns with campaigns, launches, and stock levels.
• Regularly audit the site to identify and implement improvements to product discoverability and presentation.

Category Performance

• Own KPIs for product category performance including revenue, conversion rate, average order value (AOV), and sell-through.
• Analyze category trends, traffic behavior, and performance data to surface insights and drive growth.
• Monitor and respond to underperforming or fast-selling SKUs with proactive merchandising actions.
• Collaborate with growth and retention teams to align category push strategies across channels.

Conversion Optimization

• Optimize the end-to-end user journey across homepage, collection, product detail, cart, and checkout pages to reduce friction and improve flow.
• Identify pain points and drop-off areas using tools like Google Analytics, Hotjar, and session recordings to inform continuous improvements.
• Execute A/B and multivariate testing focused on increasing add-to-cart rates, checkout progression, and overall conversion.
• Enhance mobile and desktop experiences with a customer-first lens, ensuring seamless navigation, clarity of information, and persuasive merchandising elements.
• Execute A/B tests and data-backed optimizations to improve product and category performance.
• Partner with design and dev teams to improve PDPs, collection pages, cart flow, and mobile experience.
• Analyze and report on test results and performance impact, translating insights into ongoing improvements.

Who You Are:

• 3–5 years of experience in eCommerce merchandising, site optimization, or a related role.
• Hands-on experience with Shopify (or a similar CMS), Google Analytics, and optimization tools like Hotjar, VWO, or Convert.
• Strong analytical skills - comfortable working with data to make decisions and spot opportunities.
• Detail-oriented with a great sense for UX and customer flow.
• A good eye for product presentation and commercial instinct for what drives sales.
• A self-starter, comfortable owning projects end-to-end and collaborating cross-functionally.
• Experience in fashion, jewelry, or lifestyle DTC brands is a bonus.

What You'll Love:

• High-impact role with ownership of key business drivers.
• The ability to shape and optimize how customers experience our brand.
• The opportunity to work with a collaborative, creative, and data-driven team.
• Autonomy, growth opportunities, and a fast-moving digital brand environment.

Who We Are:

Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to hr@askandembla.net or through this Indeed posting.

Learn More about Ask & Embla:

Website - https://askandembla.net/

Instagram - https://www.instagram.com/askemblastore/

Facebook - https://www.facebook.com/AskEmblastore/

Pinterest - https://www.pinterest.com/askemblastore/

TikTok - https://www.tiktok.com/@askandembla_official