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Marketing Manager
Job summary
A growing ed-tech startup in Singapore seeks a Marketing Manager to spearhead marketing initiatives, manage social media channels, and support campaigns. The ideal candidate excels in communication, possesses a strong business acumen, and is fluent in English and Mandarin. Join a dynamic team to help deliver high-quality technology education programs and engage with customers at various events. This role offers the chance to be hands-on from day one in a fast-paced working environment.
Qualifications
- Strong communication and problem solving skills.
- Driven, fast learner, proactive and ability to work in a fast‑paced environment.
- Fluent in spoken and written English and Mandarin.
Responsibilities
- Support marketing campaigns planning and execution.
- Manage social media channels including Instagram and Facebook.
- Measure and report the results of marketing campaigns.
Skills
Tools
At Kodecoon, we take pride in providing top-notch technology education courses to equip every child with programming knowledge and empower them to create change. If you’re keen to be part of a dynamic team in a fast‑growing start‑up, join our Marketing team to be hands‑on from day one and work closely with our founding team. This role will expose you to daily operations of managing an ed‑tech start‑up and facilitate smooth delivery of our coding programs to students in local and international schools.
- Support marketing campaigns planning and execution
- Research industry‑related topics and prepare well‑drafted drafts or copy for social media posts, promotional emails and other marketing collaterals
- Design or assist in the creation of written, video, and image content for marketing channels to advertise our company and products
- Manage social media channels including Instagram, Facebook, Xiao Hong Shu, WeChat, Tik Tok and assist in replying to any customer inquiries
- Ensure the collaterals created are consistent with the branding guidelines
- Design customer success initiatives, or community events like fireside chats for customer engagement through Whatsapp channel
- Plan lead generation events with key partners
- Measure and report the results of marketing campaigns, social media ads and initiatives
- Assist in any other ad‑hoc data entry or administrative tasks as requested by the management
- Design and lead team in offline marketing efforts (such as banners, pillar ads) and exhibitions
- Strong communication and problem solving skills
- Have business acumen to generate traffic and leads for new business opportunities
- A strong eye for detail and aesthetics according to our brand identity
- Knows how to use Photoshop or Illustrator or photo editing software is a plus, but not compulsory
- Knows basic video editing
- Fluent in spoken and written English
- Fluency in spoken and written Mandarin
- Driven, fast learner, proactive and ability to work in a fast‑paced environment
- Organized, detail‑oriented and ability to manage different projects at once
- Get things done attitude
- Lead Generation
- Aesthetics
- Technology Education
- Written English
- Social Media
- Business Acumen
- Customer Engagement
- Customer Success
- Channel
- Exhibitions
- Data Entry
- Illustrator
- Video Editing
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.