Manager / Creative Strategy & Content Creation (PIAR)

Nanyang Technological University; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading educational institution in Singapore is seeking a Manager / Creative Strategy & Content Creation to lead branding and campaign initiatives. This role requires a university degree and 6-8 years of relevant experience in communications and content strategy. You will oversee content production and ensure alignment with the institution's branding. Strong strategic thinking and stakeholder engagement skills are essential. This position also includes budget management and team guidance, in a collaborative environment.

Qualifications

• Minimum 6 to 8 years of relevant experience in communications, branding, campaign management, or content strategy.
• Experience managing integrated campaigns across digital, media, and offline platforms.
• Strong stakeholder engagement and communication skills.

Responsibilities

• Lead the planning, development, and execution of branding and campaign initiatives.
• Oversee the production of content and ensure quality, consistency, and adherence to brand guidelines.
• Manage campaign and production budgets to ensure cost-effective resource use.

Skills

Strategic thinking

Campaign management

Creative direction

Stakeholder engagement

Content development

Education

University Degree in Communications, Marketing, Media, Design, or related discipline

Job description

ABOUT THE NATIONAL INSTITUTE OF EDUCATION (NIE)

The National Institute of Education (NIE), Singapore, is Singapore’s national teacher education institute and we are proud to be an integral part of the nation’s education service. We play a key role in the preparation of teachers and in the provision of teacher professional and school leadership development programmes. We are committed to our vision of being An Institute of Distinction: Leading the Future of Education and our mission to Inspire Learning, Transform Teaching and Advance Research. Read more about NIE here.

NIE is seeking to hire a Manager / Creative Strategy & Content Creation in the Public, International & Alumni Relations Department. This position provides strategic leadership for the NIE’s institutional campaigns and content initiatives. The role is responsible for translating institutional priorities into cohesive creative strategies, overseeing end-to-end campaign delivery, and ensuring consistent brand expression across platforms. The position works closely with internal stakeholders and external partners to deliver integrated communications outcomes that support NIE’s visibility, reputation, and stakeholder engagement objectives.

Key Responsibilities:

Creative Strategy and Campaign Management

• Lead the planning, development, and execution of institute-wide branding and campaign initiatives.
• Translate institutional priorities into clear campaign narratives, visual directions, and content strategies.
• Oversee campaign sequencing, rollout, and post-campaign evaluation to ensure alignment with objectives.

Content Development and Quality Assurance

• Oversee the production of content such as videos, design assets, digital materials, and campaign collateral.
• Provide creative direction and review outputs to ensure quality, consistency, and adherence to NIE and NTU brand guidelines.
• Manage external agencies and vendors to deliver content within agreed timelines and standards.

Cross-Functional Coordination

• Work closely with Integrated Marketing to align campaign strategy, channels, and analytics.
• Partner with Media & Corporate Communications to ensure message accuracy, narrative alignment, and media readiness.
• Collaborate with Hospitality & International Relations to integrate branding and storytelling into institutional events and engagements.

Governance, Budget and Vendor Management

• Manage campaign and production budgets and ensure cost-effective use of resources.
• Oversee procurement and sourcing processes in accordance with NTU and NIE governance requirements.
• Monitor timelines, risks, and dependencies to ensure smooth delivery of complex initiatives.

Team Guidance and Capability Development

• Provide guidance and mentorship to junior officers in campaign planning, branding application, and content development.
• Support capability building within the team to strengthen execution standards and consistency.

Requirements:

• A University Degree in Communications, Marketing, Media, Design, or a related discipline.
• Minimum 6 to 8 years of relevant experience in communications, branding, campaign management, or content strategy.
• Experience managing integrated campaigns across digital, media, and offline platforms.
• Experience working with multiple stakeholders and external partners is preferred.
• Strong strategic thinking and conceptualisation skills.
• Demonstrated ability to manage complex projects and multiple workstreams concurrently.
• Strong stakeholder engagement and communication skills.
• Experience in creative direction, agency management, and content quality assurance.
• Sound judgement in handling sensitive messaging and reputational considerations.
• Ability to guide and support junior team members.

Closing Date

The closing date of the advertisement is 21 January 2026.

We regret that only shortlisted candidates will be notified.

Other Information

NIE staff can take chartered buses at their own expense from or near their homes to the NIE campus.Thisis subject to the availability of seats.