Marketing Specialist

Yara Asia Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global leader in sustainable agriculture is seeking a Marketing Manager to oversee their Africa & Asia LinkedIn account and develop innovative marketing strategies. The ideal candidate will have a Bachelor's degree in marketing and at least 3 years of marketing experience. Responsibilities include creating marketing toolkits, managing events, and analyzing market trends. The role requires strong analytical, creative thinking, and communication skills, as well as proficiency in marketing software and Microsoft Office Suite. Join us in building a nature-positive food future in Singapore.

Qualifications

• 3+ years of experience in marketing in relevant sectors.
• Strong ability to communicate with stakeholders effectively.
• Experience with data analysis to improve marketing strategies.

Responsibilities

• Manage Yara Africa & Asia's LinkedIn account and develop content strategy.
• Create marketing toolkits for business growth.
• Plan and execute events supporting corporate brand initiatives.

Skills

Analytical skills

Verbal communication

Creative thinking

Marketing strategy development

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Microsoft Office Suite

Job description

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world’s key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

Yara grows knowledge to responsibly feed the world and protect the planet, to fulfill our vision of a collaborative society, a world without hunger and a planet respected. To meet these commitments, we have taken the lead in developing digital farming tools for precision farming and work closely with partners throughout the whole food value chain to develop more climate-friendly crop nutrition solutions. In addition, we are committed to working towards sustainable mineral fertilizer production. We foster an open culture of diversity and inclusion that promotes the safety and integrity of our employees, contractors, business partners, and society at large. Founded in 1905 to solve the emerging famine in Europe, Yara has a worldwide presence of about 17,000 employees and operations in over 60 countries.

Responsibilities

• Manage and develop Yara Africa & Asia Linkedin account, with creative and attractive content. And to build content strategy to grow the followers in a healthy pace with targeted OKR.
• Develop marketing toolkits to support business growth, for example, Regenerative Agriculture, Biological and FFB products, Organic Products etc.
• Oversee the creation of marketing materials, especially for product launch and promotion plan.
• Support driving Thryve Marketing Strategy, branding and positioning, both internally and externally. Work with innovation teams and develops the marketing strategy for Thryve, positioning and is the owner of it.
• Manage and execute events and corporate brand positioning initiatives. Responsible for planning and executing events that support the company’s ambition of Growing a Nature Positive Food Future and support the Africa & Asia region’s goals. Work closely with the regional/local Communications, Corporate Branding, Marketing, Innovation teams to ensure that all events and initiatives are aligned with the company’s messaging, objectives, and brand identity.
• Have strong analytical and strategic skills, as well as the ability to think creatively and come up with new ideas. Need to be able to manage marketing budgets and be comfortable working with other country marketing teams.
• Meet with clients or stakeholders to discuss marketing goals and objectives.
• Research market trends, conduct competitive analysis, SWOT analysis etc. Analyse marketing data and be able to summarize market reports.
• Report on marketing performance to senior management.
• Work with other departments to ensure that marketing efforts are aligned with the overall business goals.

Additional Information

• Bachelor's degree in marketing, business administration, or a related field
• 3+ years of experience in marketing.
• Excellent written and verbal communication skills: need to be able to communicate effectively with a variety of stakeholders, including clients, colleagues, and senior management. Need to be able to write clear and concise marketing materials.
• Strong analytical and strategic skills: need to be able to analyse data to track the effectiveness of marketing campaigns and identify areas for improvement. Need to be able to develop and execute marketing strategies that are aligned with the overall business goals.
• Ability to think creatively and come up with new ideas: need to be able to think outside the box and come up with new and innovative marketing ideas.
• Ability to work independently and as part of a team: need to be able to work independently to manage projects and meet deadlines. Also need to be able to work effectively as part of a team to collaborate on marketing campaigns.
• Experience with marketing software, such as Google Analytics, Brandwatch etc.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint etc.
• Ability to meet deadlines and work under pressure.

Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity, Equity & Inclusion (DE&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassadors networks.

As part of our recruitment process, where permitted by local law, we may conduct reference and background checks. These checks will only be performed when deemed necessary for the nature of the job. Candidates will be informed by HR before any background checks are initiated.