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Digital Marketing Executive
Job summary
A leading wellness company in Singapore is seeking a Digital Marketing Specialist to plan and manage their digital marketing strategy. Responsibilities include creating content, managing social media, and analyzing marketing campaigns. Ideal candidates should have a diploma in a related field and at least one year of experience in digital marketing. Knowledge of PPC, SEO, and various social media platforms is essential.
Qualifications
- Minimum 1 year of experience in related field.
- Good knowledge of various social media platforms and best practices.
Responsibilities
- Plan and manage Digital Marketing strategy.
- Create content to boost online brand awareness.
- Manage social media’s back end.
- Update website and social platforms with latest information.
- Analyze effectiveness of marketing campaigns.
Skills
Education
Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.
Create content to boost online brand awareness and help drive engagement, traffic and leads.
Manage social media’s back end – Meta Business Suite
Maintain and keep website pages and social platforms updated with the latest promotions/information.
Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth
Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)
Produce engaging and creative social media content to increase social media presence
Set up conversion and event tracking on the website and across various digital platforms
Monitor marketing channels and marketing metrics to develop marketing reports
Compile digital marketing analytics reports and develop optimization plans
Manage and maintain Shopee and Lazada page etc for sales of in-house products
Copywriting for all social media marketing campaigns and website information.
Create/join marketing campaigns for leads generation and sales growth.
Analyze marketing campaigns effectiveness and deliverables.
Must possess minimally a diploma in related field
Prefer to have at least 1 year of experience in the related field
PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms
Good knowledge of various social media platforms, best practices, and website analytics
Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing
Analytical and able to work independently
Excellent time-management skills
Knowledge of Adobe products would be an added advantage
Knowledge in Beauty & Wellness would be an added advantage
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.