Assistant Marketing Manager (F&B | Lifestyle).

GMP Group; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A vibrant restaurant group in Singapore is seeking an Assistant Marketing Manager who is passionate about food and marketing. The role involves content creation for social media, managing influencer relationships, and executing digital marketing strategies. Candidates should have 2-4 years of experience in marketing within the F&B industry and a relevant degree. This position offers a dynamic working environment and various employee benefits including medical and wellness claims.

Benefits

Medical claims - $250 annually

Wellness claims - $300 annually

Dental claims - $200 annually

Entertainment budget

Staff dining discount - 10% across outlets

Quarterly sales incentives based on performance

Qualifications

• At least 2-4 years of experience in marketing, ideally in F&B or lifestyle.
• Hands-on skills in social media and content creation.
• Familiar with SEO/SEM and digital ads.

Responsibilities

• Plan monthly content calendars with an external agency.
• Create engaging TikTok content.
• Manage community engagement and responses.
• Execute advertising strategies to boost digital reach.

Skills

Social media management

Content creation

Influencer/KOL management

Project management

Education

Diploma/Degree in Marketing or related field

Job description

About Us

The client is a vibrant restaurant group with multiple outlets across Singapore. Their concept brings together good food, drinks, and experiences that resonate with our community.

They are currently looking for an Assistant Marketing Manager who shares the same energy as their company, someone passionate, driven, and always putting the brand's interest ahead of everything else. If you thrive in a fast-paced environment, love creating buzz, and want to grow with a dynamic F&B brand, this role is for you.

Job Responsibilities

• Work with external social media agency to plan monthly content calendars for promotions, new launches, and lifestyle content that resonates with the company brand.
• Create TikTok and short-form video content that draws attention to outlets and connects with the right audience.
• Coordinate with vendors to maintain and update website content and ensure accurate publications.
• Engage with the company\'s community by replying to Google reviews, Instagram messages, and online enquiries.
• Manage and host KOLs / influencers, ensuring their content reflects the right brand message.
• Execute SEO & SEM strategies to improve search rankings and digital reach.
• Develop and improve advertising & communication channels for promotions, new menu items, and corporate event bookings, while tracking conversions.
• Lead and execute outlet anniversary events and activations (setup, special menu coordination, event operations).
• Work with in-house designer to produce collaterals for campaigns, events, and social media.

Job Requirements

• Diploma/Degree in Marketing, Communications, Business, or related field.
• At least 2-4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands-on skills in social media, TikTok content creation, and influencer/KOL management.
• Familiar with SEO/SEM, digital ads, and campaign performance tracking.
• Strong project management skills; comfortable being PIC for events & activations.
• Creative, resourceful, and able to work both independently and with external agencies.
• A team player who loves food and enjoys connecting with communities.

Additional Information

• Dynamic working environment with opportunities to grow alongside the brand.
• Hands-on exposure to digital marketing, events, and brand building in the F&B industry.
• Medical claims – $250 annually
• Wellness claims – $300 annually
• Dental claims – $200 annually
• Entertainment budget
• Staff dining discount – 10% across outlets
• Quarterly sales incentives based on performance

Only shortlisted candidate will be notified.

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltd’s PDPA and e2i’s PDPA.