SG Off Trade and EC KA Manager

Platform&Co; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading global spirits company is seeking an experienced Key Account Manager in Singapore. You will manage and grow partnerships with top-tier retail accounts across Supermarkets and E-commerce platforms. The role requires 6-8 years of experience in managing modern trade key accounts in FMCG or beverages, with strong negotiation and communication skills essential. Competitive salary and opportunities for professional growth are available.

Qualifications

• 6-8 years of relevant experience managing modern trade key accounts in FMCG, beverages, or food.
• Strong understanding of Super/Hypermarkets, CVS, and E-Commerce dynamics in Singapore.
• Excellent negotiation, communication, and cross-functional collaboration skills.

Responsibilities

• Manage and grow strategic partnerships with key modern trade accounts.
• Collaborate with distributors and internal stakeholders to execute promotional plans.
• Develop annual account plans and promotional calendars.
• Monitor and analyze sales performance to optimize business decisions.

Skills

Managing modern trade key accounts

Negotiation skills

Sales forecasting

Communication skills

Job description

About the job SG Off Trade and EC KA Manager

On behalf of our client, a leading global spirits company, we were looking for a commercially driven Key Account Manager to lead and grow on their modern off trade and e-commerce channels in Singapore. You will be responsible for managing top-tier retail accounts across Supermarkets, Hypermarkets, CVS, and EC platforms, working with some of the world's most renowned spirits & whisky brands.

Key Responsibilities

• Manage and grow strategic partnerships with key modern trade accounts (e.g., FairPrice, Don Don Donki, 7-Eleven, Cold Storage).
• Collaborate with distributors and internal stakeholders to execute promotional plans and brand activations in store and online.
• Develop annual account plans and promotional calendars to meet revenue and profitability targets.
• Oversee RTM transition from distributor-led to direct engagement with key accounts.
• Monitor and analyze sales performance, trade spend, and ROI to optimize business decisions.
• Work cross-functionally with trade marketing, supply chain, and finance to ensure execution excellence.
• Lead a small team including an EC specialist (focused on platforms like Foodpanda) and 2 merchandisers (agency headcount).

Requirements

• 6-8 years of relevant experience managing modern trade key accounts in FMCG, beverages, or food.
• Strong understanding of Super/Hypermarkets, CVS, and E-Commerce dynamics in Singapore.
• Hands-on experience with distributor management and/or RTM transitions is a plus.
• Track record in sales forecasting, trade planning, and delivering commercial targets.
• Excellent negotiation, communication, and cross-functional collaboration skills.

To apply, please send your latest resume, in Word format outlining your relevant experience and qualifications to [e-mail]. We look forward hearing from you. Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days, please accept this as notification that you have not been shortlisted.

Please note that unfortunately, at this moment, our client is unable to extend support to candidates under the EP, SP, or WP schemes. Thank you for your understanding.