Business jobs in Singapore

Aftersales Marketing

• Develop and implement marketing measures and activities for the yearly marketing calendar that aims to improve customer satisfaction, service retention and achieve the turnover and profit results.
• Consistent measurement of planned marketing activities against marketing goals.
• Identify, develop and implement marketing activities with area managers and markets to support the achievement of parts sales target, customer satisfaction and service retention.

Business Development

• To propose and strategize the short-term and long-terms goals with Aftersales Director and Parts Manager in order to achieve turnover and profit results for BMW & MINI in APAC region.
• Identify and evaluate potentials in new business area and derive marketing measures & activities.
• Identify potential sales channels and activities with area managers and markets to achieve the turnover and profit results.
• Work closely with business to identify, evaluate and steer the implementation of new products offers / projects together with Parts Manager & Area Managers that aims to improve customer satisfaction, service retention and achieve turnover and profit results.
• Support Accessories Sales Managers, Field Force Aftersales Marketing and Aftersales Marketing Specialist at markets to identify potentials and increase revenue in parts, accessories and lifestyle business.
• Provides input and directions to dealers on concept development for aftersales activities.
• Communicates new products and product information to markets.
• Development and implementation of projects at the point of sale to increase customer satisfaction.
• Identify and implement potential products offers / packages such as Service Inclusive, Value Service Package and Body & Paint that aim to improve service retention and achieve the turnover and profit for the region.
• Creation and interpretation of business segment analyses for parts as well as analysis of current customer consumption behavior to derive potential development measures.
• Establish measures and activities that assist the markets / dealers in improving the body and paint business.
• Develop and establish the aftersales CRM system / customer lifecycle management & measures to improve customer loyalty / retention and parts turnover.

Marketing Budget

• To propose and allocate marketing budget (marketing support for dealers, incentives, goodwill, warranty hub) with Aftersales Director for all markets and dealers.
• To control and monitor the marketing budget.
• Compliance to the provided marketing budgets for each markets, dealers and activities.
• Manage and monitor dealers’ market support request and reimbursement process.
• To coordinate with Finance for reporting templates.

Dealer Coaching

• To guide and provide training for the aftersales marketing responsible personnel or new hires in the markets / dealership with the necessary skills and knowledge on the aftersales CI requirements for the respective brand and aftersales marketing.

Conference and Dealer Activities

• To plan, organize the annual BMW Group Asia Aftersales Conference and/or Aftersales workshops for the region.
• To plan, organize and coordinate the region incentive programs / trips.

Other Business Units

• New Car Product: To liaise, coordinate and support the new car product team in identifying and proposing suitable accessories for edition cars or display cars during event in the markets / dealership.
• Together with the area manages, plan and propose the ideal layout, showroom concept and communication materials for the aftersales area in the showroom.

Business Reporting / Communication

• Consolidate, prepare and submit best practices to BMW AG and markets.
• Informs, prepares and enables aftersales information exchanges through quarterly newsletter for the markets.

Others

• Communicates new and promotional products for internal staff purchases.