Social Media Executive

Independent Food; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading food and beverage company in Saudi Arabia is looking for a Social Media Executive to manage its online presence across various platforms. You will develop and execute strategies to engage with customers, create engaging content, and analyze performance metrics. The ideal candidate holds a Bachelor's degree in Marketing or Communications and has proven experience in a similar role. Proficiency in social media management tools and a passion for the food industry are essential to succeed in this position.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role, preferably in the food & beverage industry.
• Strong understanding of social media platforms and analytics.

Responsibilities

• Develop and execute social media strategies.
• Manage day-to-day activities across multiple platforms.
• Track and analyze social media performance metrics.

Skills

Social media management

Content creation

Analytics tools

Communication skills

Organizational skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Hootsuite

Canva

Adobe Suite

Job description

Key Responsibilities

• Develop and execute social media strategies aligned with the company’s goals and brand identity.
• Manage day-to-day activities across platforms like Instagram, TikTok, Facebook, and LinkedIn.
• Create, curate, and schedule engaging content, including posts, stories, videos, and reels.
• Monitor and respond to comments, messages, and reviews to maintain excellent customer relations.
• Collaborate with the marketing team to coordinate campaigns and promotions.
• Track and analyze social media performance metrics and provide regular reports with insights.
• Stay updated on social media trends, tools, and algorithms to optimize engagement and reach.
• Work with photographers, videographers, and designers to produce high-quality visuals.
• Manage influencer partnerships and collaborations to promote the brand effectively.
• Support digital advertising efforts, including sponsored posts and paid campaigns.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role, preferably in the food & beverage industry.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Creative mindset with the ability to develop innovative content ideas.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
• Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Suite).
• Strong organizational and multitasking skills with attention to detail.
• Passion for food, dining, and the restaurant industry.