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Channel Sales Manager, APAC
Job summary
A leading provider in flexible packaging solutions is looking for a Channel Sales Manager for APAC. The ideal candidate will have over 10 years of channel sales experience, a proven track record in partner relationship management, and a strong educational background in business administration or marketing. Responsibilities include developing channel strategies, recruiting partners, and maintaining key accounts. This role requires significant travel within Southeast Asia and South Asia.
Qualifications
- 10 years of experience in channel sales management or a similar role.
- Proven track record of success in developing and managing channel partner relationships.
- Strong understanding of sales principles and market dynamics.
Responsibilities
- Design and implement channel strategies to maximise sales.
- Identify and recruit new channel partners.
- Establish and maintain relationships with channel partners.
- Monitor performance and provide regular feedback to channel partners.
- Negotiate contracts and agreements with channel partners.
Skills
Education
Tools
About our client:
This company partners with over 50 distributors and 30 service providers globally. They operate in three areas: testing instruments, food industry package testing, and solutions for third-party labs. The company has drafted over 10 national standards and holds more than 100 patents.
- Design, develop, and implement channel strategies to maximise sales through various distribution channels, considering factors such as market demand, competition, and target customers.
- Identify and recruit new channel partners, including distributors, dealers, lead finders, and other relevant partners.
- Establish and maintain strong relationships with channel partners, providing support to ensure their engagement and commitment to selling the company's products/services.
- Conduct market research and analysis to identify opportunities, trends, and competitive threats within assigned channels.
- Set sales targets and objectives for channel partners, monitor performance, and provide regular feedback and support to optimize sales effectiveness.
- Negotiate contracts and agreements with channel partners, outlining terms and conditions for sales, distribution, pricing, and support.
- Collaborate with internal teams, including business and product development, marketing, and operations, to support channel initiatives and ensure alignment with overall business objectives.
- Collaborate with business development and marketing teams to develop promotional campaigns, marketing materials, and sales tools tailored to each distribution channel.
- Provide training, product knowledge, and ongoing support to channel partners to ensure channel partners have the necessary skills and resources to effectively sell the company's products/services.
- Identify, build and maintain Key Accounts to expand the relationships and market share. Work closely with associated business partners, and thus maintain and develop the strategic relationship with the Key Accounts.
- Prepare and present reports, forecasts, and recommendations to management on channel sales performance and initiatives.
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- 10 years of experience in channel sales management or a similar role, preferably in the flexible packaging industry.
- Proven track record of success in developing and managing channel partner relationships and driving sales growth.
- Strong understanding of sales principles, distribution channels, and market dynamics.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to multitask, prioritise, and manage time effectively in a fast‑paced environment.
- Proficiency in CRM software and Microsoft Office suite.
- Possess own transport and willing to travel 90% of working time domestically, Southeast Asia and South Asia.
- Knowledge of flexible packaging laboratory equipment is a plus.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.