Trade Marketing Manager

Abbott; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading global healthcare company located in Selangor is seeking a Trade Marketing Manager. In this role, you will drive brand awareness and support Abbott Nutrition's overall strategy by increasing demand for products across wholesaler and retail levels. Ideal candidates will possess strong analytical skills, proficiency in marketing research, and comfort with digital marketing tools. The position offers the opportunity to work collaboratively with cross-functional partners and make a significant impact in shaping marketing activities.

Benefits

Career development opportunities

Recognition as a great workplace

Qualifications

• Strong analytical and customer insight skills.
• Proficient in marketing research and statistical analysis.
• Solid knowledge of digital marketing analytics tools.

Responsibilities

• Increase sales of Abbott products at all distribution levels.
• Enhance market share and supplier status in the region.
• Engage customers and consumers across various platforms.

Skills

Strong analytical skills

Customer insight skills

Proficient in marketing research

Digital marketing analytics

Strong storytelling skills

Collaboration with cross-functional teams

Tools

Google Analytics

SEM Rush

Omniture

Job description

JOB DESCRIPTION

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Imazium Damansara location in the Abbott Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Ensure® & Glucerna® – to help get the nutrients they need to live their healthiest life.

As a Trade Marketing Manager, you will be responsible for the strategic execution of omni-channel trade marketing plans, drive brand awareness & support Abbott Nutrition's overall brand strategy.

What You’ll Do

• Increase awareness, demand for and sales of Abbott products at the wholesaler, distributor, and retailer levels.
• Increase market share in the market or channel and preferred supplier status throughout region.
• Increase customer and consumer engagement results across platforms/channels.
• Planogram, shelf space & product displays execution.

Key Success Factors

• Ability to partner with customers and leverage strong relationship to outperform competition and make mutually beneficial decisions
• Strong analytical and customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities
• Proficient in marketing research and statistical analysis and confidence in handling large datasets
• Comfort with complexity, critical thinking and problem-solving (mental agility) • Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Strong storytelling and presentation skills • Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management
DIVISION: ANI International Nutrition
LOCATION: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
ADDITIONAL LOCATIONS:

WORK SHIFT: Standard
TRAVEL: Not specified
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)