Trade Activation Manager

SUNTORY BEVERAGE & FOOD ASIA PTE LTD; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company seeks a Trade Activation Manager in Malaysia to design and execute impactful trade activation strategies. This role involves collaborating with retail partners to enhance shopper engagement and improve conversion rates. The ideal candidate should have 5–8 years' experience in trade activation, possess strong analytical and communication skills, and hold a Bachelor's degree in Marketing or Business. The compensation package includes employer EPF contributions and medical coverage.

Benefits

16% Employer EPF contribution

Medical and insurance coverage

Optical and dental coverage

Qualifications

• 5–8 years’ experience in trade activation or similar roles, preferably in FMCG.
• Strong understanding of shopper engagement, POS requirements, and retail dynamics.
• Proficiency in analyzing market data and delivering actionable insights.

Responsibilities

• Develop and implement shopper-focused trade activation programs.
• Partner with retailers to create engaging displays and POS materials.
• Track KPIs such as sales growth, engagement, and ROI.

Skills

shopper engagement

analytical skills

communication skills

negotiation skills

presentation skills

Education

Bachelor's degree in Marketing or Business

Job description

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

AtSuntory Malaysia, we are proud to be part of the globalSuntory Group, a Japanese multinational renowned for its unwavering commitment tohealth,wellness, andenriching lives. With a legacy deeply rooted ininnovationandnatural science, we deliver high-qualityhealth enrichment andfunctional beveragestailored to the needs of Malaysian consumers.

Guided by our mission to“Inspire the Brilliance of Life”, we blend cutting‑edge research with a profound respect for nature to support holistic wellbeing — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena– the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S®– a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon– a refreshing lemon‑flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

As a Trade Activation Manager, you will play a pivotal role in bringing our brands to life at the point of purchase. Your mission is to design and execute impactful trade activation strategies that engage shoppers, drive conversion, and strengthen our presence across retail channels. You’ll collaborate with cross‑functional teams and retail partners to ensure seamless execution and measurable results.

Role Type: People Manager with 1 x Subordinate – Trade Activation Executive

Reporting Line Manager: Head of Trade Marketing, South Cluster

Compensation and Benefits

16% Employer EPF contribution

Medical and insurance coverage (including direct dependents)

Optical and dental coverage

What You'll Do

• Develop and implement shopper‑focused trade activation programs and in‑store campaigns.
• Partner with retailers to create engaging displays, POS materials, and digital signage.
• Analyze shopper data and market trends to tailor activation strategies.
• Manage budgets and optimize ROI for trade initiatives.
• Track KPIs such as sales growth, engagement, and ROI, and provide actionable insights.
• Build strong relationships with retail partners and lead cross‑functional teams for flawless execution.

What's in it for you

• Opportunity to shape shopper experiences and influence purchase decisions.
• Work in a dynamic FMCG environment with leading brands and innovative campaigns.
• Collaborate with passionate teams and develop expertise in trade marketing and activation.
• Be part of a global organization that values growth, creativity, and leadership.

What You need to be successful

• 5–8 years’ experience in trade activation or similar roles, preferably in FMCG.
• Bachelor’s degree in Marketing, Business, or related field.
• Strong understanding of shopper engagement, POS requirements, and retail dynamics.
• Excellent analytical skills to interpret market trends and consumer behavior.
• Ability to manage multiple projects and work cross‑functionally.
• Strong communication, negotiation, and presentation skills.
• Proficiency in analyzing market data and delivering actionable insights.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a Trade Activation Manager?
• How much notice are you required to give your current employer?