Mandarin Social Media Lead — WeChat & Xiaohongshu

Thong Guan Industries Berhad; Sungai Petani; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading manufacturing company in Sungai Petani, Kedah, seeks a Social Media Specialist to enhance brand awareness in Mandarin-speaking markets. The role involves developing comprehensive social media strategies, creating tailored content for platforms like WeChat and Xiao Hong Shu, and analyzing campaign effectiveness. The ideal candidate will possess strong Mandarin and English proficiency, solid copywriting skills, and an analytical mindset to drive user engagement and improve marketing performance.

Qualifications

• Proficient in Mandarin and English, both spoken and written.
• Familiar with operations of WeChat Official Accounts and Xiao Hong Shu.
• Strong skills in content creation and copywriting with visual flair.
• Analytical mindset for data tracking and reporting.

Responsibilities

• Develop and execute social media strategies to enhance brand awareness.
• Create engaging posts and videos tailored for Mandarin-speaking audiences.
• Monitor engagement, respond to comments, and build community relationships.
• Plan and execute targeted marketing campaigns.
• Analyze campaign performance and prepare monthly performance reports.

Skills

Proficiency in Mandarin

Proficiency in English

Content creation

Copywriting

Visual presentation

Knowledge of B2B marketing

Data tracking

Job description

A leading manufacturing company in Sungai Petani, Kedah, seeks a Social Media Specialist to enhance brand awareness in Mandarin-speaking markets. The role involves developing comprehensive social media strategies, creating tailored content for platforms like WeChat and Xiao Hong Shu, and analyzing campaign effectiveness. The ideal candidate will possess strong Mandarin and English proficiency, solid copywriting skills, and an analytical mindset to drive user engagement and improve marketing performance.