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Digital Advertising Specialist - 17042
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Digital Advertising Specialist - 17042
Résumé du poste
A leading digital marketing firm is seeking a Digital Advertising Specialist to take ownership of ad performance and the implementation of AI-driven strategies. This role involves managing PPC, SEO, and media campaigns, optimizing campaigns, and providing actionable insights based on analytics. The ideal candidate has 3–5+ years of experience in the home-service industry, deep knowledge of marketing tools, and strong communication skills. This position offers a competitive salary with remote working hours.
Qualifications
- 3–5+ years managing PPC and SEO for residential home-service.
- Deep knowledge of Google Ads and LSA optimization.
- Experience with AI-enhanced marketing workflows.
Responsabilités
- Manage digital ad performance and campaign execution.
- Optimize SEO efforts for improved rankings and conversions.
- Create and test AI-enhanced marketing strategies.
Connaissances
Outils
Job Title: Digital Advertising Specialist
Location: Remote – working US Central Standard Time (CST) hours
Salary Budget: $1,500-$2,500 USD / month (Full-Time, 40 hours / week)
Start Date: January 2026 (can begin onboarding earlier if the right candidate is found)
This role requires someone who is AI-native, analytical, strategic, and comfortable testing new ideas. You’ll work closely with our President, VP of Operations, and internal marketing team, but you will be the primary owner of digital ads performance.
- Paid Search & Paid Media Execution
- Develop and manage campaigns across Google PPC, Local Services Ads (LSA), and other platforms.
- Build and optimize search campaigns based on home-service buyer intent, seasonal patterns, and localized service offerings.
- Reduce Cost-per-Lead and Cost-per-Booked-Job while increasing high-quality lead volume.
- Create and test AI-enhanced ad copy, landing pages, headlines, and visual assets.
- SEO & Website Performance
- Conduct keyword research for plumbing, sewer, septic, and emergency services.
- Optimize website pages, landing pages, and content to drive improved rankings and conversions.
- Recommend and help implement website improvements (user experience, speed, structure).
- Monitor analytics, heatmaps, and performance dashboards.
- AI-Driven Marketing Strategy
- Create new ad tests and rapid iteration cycles.
- Build new marketing playbooks and optimization workflows.
- Automate reporting and insight generation.
- Understand how AI is transforming search-based lead generation and implement strategies that leverage these advancements for competitive advantage.
- Spend, CPC, CPL, CTR
- Booked Jobs, Revenue per Lead
- Lead channel attribution
- Provide strategic insights and clear recommendations for improvement.
- Work closely with ServiceTitan to ensure proper lead attribution and tracking.
- 3–5+ years of experience managing PPC / LSA / SEO for residential home-service businesses (plumbing, HVAC, electrical, restoration strongly preferred).
- Deep knowledge of Google Ads, LSA optimization, and SEO fundamentals.
- Strong analytical skills with the ability to interpret data and develop actionable insights.
- Experience with ServiceTitan, CallRail, HubSpot, or similar systems is a major advantage.
- Proficient with AI tools, automations, and AI-enhanced marketing workflows.
- Comfortable operating in a fast-paced, entrepreneurial environment.
- Excellent English communication and documentation skills.
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.