Strategic Marketing Manager-Hybrid Industries

Rockwell Automation; México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global technology leader based in Mexico is seeking an experienced marketing professional to develop and manage strategies for the Hybrid Industries sector. The ideal candidate should have over 5 years of experience in manufacturing automation and digital transformation, with a solid background in market analysis and industry relationships. Responsibilities include strategy development, content creation, and reporting on marketing performance. The position involves collaboration across teams globally and requires leadership skills to drive integrated marketing campaigns.

Servicios

Medical insurance

Food vouchers

Formación

• 5+ years experience in Hybrid industries (CPG and LS) manufacturing automation.
• Expertise with market trends and key companies in the Hybrid industries.
• Global mindset with experience in a global organization.

Responsabilidades

• Develop comprehensive strategies for Hybrid Industries.
• Conduct market research to identify opportunities.
• Build industry relationships to understand requirements.
• Work with product management for alignment of offerings.
• Draft content for external campaigns and thought leadership.
• Analyze effectiveness of marketing programs.
• Provide reports on marketing performance to leadership.

Conocimientos

Market Analysis

Content Creation

Leadership in Matrix Structure

Hybrid Industry Knowledge

Educación

Bachelor of Engineering degree

Master's in process engineering or related field

Descripción del empleo

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life‑saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

You will be responsible for managing the development of marketing strategy and programs to maximize customer demand and sales growth for Rockwell Automation's new energy and chemical segments. The position works for the Global Industry Strategy and Marketing Director for Process Industries and collaborate with multiple internal organizations and professionals at various levels, globally, including: Regional Sales & Marketing, Industry Teams, Business Units and Marketing Function.

SUMMARY OF RESPONSIBILITIES

• Hybrid Industries, chiefly, Consumer Packaged Goods (CPG) and Lifesciences(LS) Strategy Development: Develop and implement comprehensive strategies tailored to Hybrid Industry Market Segments, aligning with our goals, customer needs and market trends.
• Market Analysis: Conduct in-depth market research to identify new opportunities, assess competition, and understand customer needs.
• Industry relationship development: Build direct knowledge of important Hybrid industry partners partners and associations, understanding their unique requirements and position our products and services using the voice of the customer.
• Product Positioning: Work with the product management and portfolio marketing teams to ensure our offerings align with Hybrid industries segment needs and help define product positioning.
• Marketing Campaigns: Help build marketing campaigns working with campaign leaders and commercial marketing managers. Support digital marketing, content creation, trade shows, and other promotional activities, to build awareness and demand within the Hybrid industries market.
• Content: Draft and review content to support external campaigns, create presentations, write or co-write blogs.
• Thought leadership: Moderate webinars user's groups and panel discussions, deliver presentations, represent Rockwell Automation in industry associations, create original thought leadership through blogs, interviews and articles for trade publications.
• Return on investment Analysis: Analyze the effectiveness of both commercial and marketing programs, ensuring that they according to goals.
• Matrix Team Leadership: Work with a team of marketing professionals, providing guidance to our group, building strategic framework and messaging to support Hybrid industries integrated campaigns.
• Reporting: Provide regular reports and updates on Hybrid industries marketing performance and commercial metrics to marketing, sales, and executive leadership.

EXPERIENCE and EDUCATION REQUIREMENTS

• 5+ years experience or expertise in the Hybrid industries (CPG and/or LS) manufacturing automation and digital transformation. Preferably, you have either worked directly in this domain, or within strategic function targeting this domain.
• Bachelor of Engineering degree required, Master's preferred in process engineering, manufacturing, or automation engineering.
• Expertise with Hybrid industries industry, key companies and market trends is required.
• Need the ability to provide leadership in a matrixed company structure.
• Global mindset and able to work with a global organization.
• 5+ years of experience developing and delivering executive updates and presentations is required.

What We Offer:

Once your recruiter contact you, you will let you know about the benefits that we have, such as: medical major medical insurance, food vouchers and others.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.