Senior Digital Marketing Manager

Zipdev; Tijuana; Presencial; MXN 40,000 - 60,000; Jornada completa

Descripción de la vacante

A dynamic digital marketing company in Tijuana is seeking a meticulous Digital Marketing Manager to oversee various strategic projects. The ideal candidate will possess over 5 years of experience in digital marketing, particularly within a high-growth E-commerce environment. Responsibilities include managing brand presence across platforms, improving advertising ROI, and leading a diverse team. Familiarity with tools such as Google Ads, Shopify, and digital marketing best practices is essential. Join us to drive significant growth and community engagement.

Formación

• 5+ years as a Digital Marketing Manager or related role.
• Experience in a high-growth US E-commerce company.
• Demonstrated success in achieving ROAS in e-commerce.

Responsabilidades

• Manage brand across platforms, website, and social media.
• Research solutions for new tools and apps.
• Oversee online community management for different websites.

Conocimientos

Digital Marketing expertise

Copywriting and proofreading skills

Community management

Problem-solving skills

Team management

Educación

Bachelor's degree in Marketing

Herramientas

Google Ads

Google Merchant Center

Meta Biz Manager

Shopify

Mailchimp

Google Sheets

Descripción del empleo

Overview

We\'re looking for a well-organized, meticulous, and detail-oriented person to join our team and help organize and manage a variety of projects. You will wear many hats. At a high level, you\'ll oversee the execution and follow-up of projects within every area of the business, as well as new business endeavors. You\'ll grow and scale ROI on a variety of projects, and manage the execution of details. In addition, you\'ll play an important role managing numerous admin assistants, marketing contractors and engaging clients and potential clients on the phone, in person, via mail, and across numerous social platforms on a daily basis.

More specifically, here are some (but certainly not all) of the responsibilities for this position :

Roles and Responsibilities

• Overall brand management across platforms, website, and social media for numerous brands
• Research solutions for new tools, apps, and hacks
• Help the company be more efficient and improve ROI with ad spend
• Be accountable for online community management across several platforms and for different websites
• Identify, nurture and Grow brand partnerships
• Document all systems and processes (SOP\'s) to implement and manage change
• Team management : manage our team of developers, graphic designers, video editors, admin assistants, and marketing team
• Bonus : If you have implemented EOS in the last two years

Requirements

• Bachelor\'s degree on Marketing
• 5+ years minimum as a Digital Marketing Manager or related with Digital Marketing
• Experience working for a high growth US E-commerce company
• We currently use the following DM assets and you will need to be familiar with them all : Google Ads, Google Merchant Center, Meta Biz Manager, Press
• Releases, Shopify Apps store, GMB, YT, Linkedin, IG, X, TikTok, Mailchimp,
• Google Sheets / Drive, Attentive, Klaviyo, Bing, Google Search Console
• Demonstration of success in achieving ROAS in e-commerce
• Demonstration of marketing strategies and plans and execution with positive results
• Able to anticipate problems and solve problems efficiently
• Be an expert in digital marketing
• Know and understand best practices in ads, trends, and changing online market
• Growth Mindset : if you don\'t know the answer or how to do something, you pursue the
• solution
• Highly observant and detail oriented
• Able to clearly communicate goals and motivate team members
• Copywriting and proofreading skills

Digital Marketing & Technical Know How

• English Fluency and Copywriting experience
• Shopify & Klaviyo ecommerce experience is a plus
• Up to date on best practices and tools in digital marketing and ecommerce
• Manage and engage marketing contractors (paid ads)
• Know how to conduct A / B testing
• Review Copy and Content before it is distributed
• Experience with Domain reputation management, DMARC, MX records, DNS, and.txt records