Paid Search Strategist

FlexTal Staffing LLC; Guadalajara; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic staffing firm in Guadalajara seeks a Paid Search Strategist to manage and optimize online advertising campaigns. The ideal candidate will have 3-5 years of experience in paid search, proficiency in Google Ads and Meta Ads, and strong communication skills. This full-time position offers a hybrid work model and attractive benefits including medical insurance and a Christmas bonus.

Servicios

Christmas Bonus: 30 days

Major Medical Expense Insurance

Minor Medical Insurance

Dental Insurance

Life Insurance

Vacation Days

Cell Phone Reimbursement

Transportation Subsidy

Multicultural Exposure

Exclusive Discounts

Academic Agreements

Formación

• 3-5 years of experience managing paid search accounts.
• Proficient in Google Ads, Meta Ads, and Google Tag Manager.
• Passion for marketing and digital media.

Responsabilidades

• Manage and optimize paid search media campaigns.
• Implement strategies to meet and exceed KPIs.
• Produce insights and reports for client discussions.

Conocimientos

Paid search account management

Google Ads

Meta Ads

Google Tag Manager

Data-driven insights

Excellent communication

Descripción del empleo

We are seeking a Paid Search Strategist with experience using paid media to support measurable lead generation and

customer acquisition programs. The ideal candidate will have recent experience building, optimizing and managing online advertising for B2C audiences. The position is full-time, hybrid.

Position Summary

As a Paid Search Strategist, you will work across all aspects of clients’ paid search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. You’ll be responsible for implementing strategies that meet and exceed clients’ KPIs and drive their business forward.

Your Day to Day

● Ensure media budgets, optimizations, and performance are executed and aligned with client goals

● Build campaigns, keywords, and ads

● Configure Google Tag Manager to measure conversions across advertising platforms

● Manage regular campaign optimizations to improve performance

● Produce insights, reports and commentary for client discussions

● Ensure agency processes, best practices and tech automation are implemented across client accounts

● Support the team with QA checking to ensure ongoing campaign builds and account changes are correct

● Communicate performance opportunities & issues with the team while recommending solutions

● Perform regular analyses and make data-driven recommendations

Qualifications for Success

• 3-5 years of experience managing paid search accounts and are naturally curious about learning to advance paid media strategies and tactics.
• Proactive and solutions-focused
• Passion for marketing and the digital world
• Smart and data-driven work approach
• Experience as a Paid Search Specialist
• Hands-on experience with Google Ads and Meta Ads
• Proficient in Google Tag Manager including the configuration and troubleshooting of triggers and tags for conversion measurement in Google Ads, Meta and GA4
• Excellent communication skills, both written and verbally, with the ability to connect reporting metrics to optimization actions
• Able to take direction and work independently, utilizing paid search skills to identify optimization opportunities

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United States.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.