Marketing Specialist

Fortinet; Xico; Presencial; MXN 716,000 - 1,075,000; Jornada completa

Descripción de la vacante

A leading IT security company located in Mexico is seeking an experienced marketing professional to develop and implement account-based marketing strategies. You will work closely with sales teams to align marketing plans with business goals, deploy targeted campaigns, and measure their effectiveness. The ideal candidate has over 5 years of marketing experience, strong project management skills, and is proficient in both Spanish and English. This role offers exciting opportunities in a fast-paced, collaborative environment.

Formación

• 5+ years of experience in marketing roles including 3+ years in ABM.
• Proven track record with account-based marketing programs.
• Ability to work in a fast-paced business environment.

Responsabilidades

• Define ABM strategy for selected accounts.
• Develop marketing plans aligned with sales goals.
• Measure effectiveness of marketing programs.

Conocimientos

Account-based marketing

Enterprise demand generation marketing

Project management

Data analysis

Verbal and written communication

Bilingual (Spanish and English)

IT sector experience

Herramientas

6sense

Bombora

Madison Logic

Descripción del empleo

Responsibilities

• Work extensively with sales accounts teams to define the appropriate ABM strategy and priorities for the selected accounts
• Align closely with field marketing and sales to develop an Account Based Marketing Plan (Mainly One to One - One to Few) for a selected number of accounts : defining target persona within accounts, build messages that align to persona challenges and expected business outcomes, aligning stakeholders to deploy a multi-touch marketing plan
• Deploy ABM campaigns across various channels that align to sales goals and influence decision makers across the buyer's journey.
• Work cross-functionally with content marketing teams and / or external agency to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel.
• Establish KPIs for ABM programs and partner with marketing operations to analyze and interpret key metrics / reports
• Program Analysis, reporting and optimization - measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies.
• Use of analytics tools to support strategy and enrich ABM programs
• Educate sales teams on ABM campaigns and drive adoption
• Work effectively with the local Field Marketing team, share best practices, optimize programs,
• ROI and Budget management

Skills

• 5+ year of experience in marketing roles with 3+ years of related ABM, enterprise demand generation marketing experience in the IT sector, preferably in IT security
• Proven track record with account-based marketing programs and experience working with enterprise account teams
• Ability to leverage data and insights in the development of and to continually optimize marketing plans
• Successful history in developing and executing new ABM programs
• ABM Software experience a plus (6 sense, Bombora, Madison Logic)
• Strong project management skills and ability to build and improve processes
• Ability to effectively work with cross-functional teams
• Strong business acumen
• Excellent verbal and written communications skills
• Proficient in Spanish and English languages, Portuguese is a plus
• Ability to work in a fast-paced business led environment