Market Research Interviewer

vivo LATAM; Xico; Presencial; MXN 30,000 - 45,000; Jornada completa

Descripción de la vacante

A leading technology company is seeking a Consumer Research Specialist to analyze user behavior, develop research models, and provide insights to support product strategies. The ideal candidate will have over 5 years of experience in consumer research and be proficient in both qualitative and quantitative methods, with strong analytical skills in tools such as Excel, SPSS, and Power BI. Excellent communication and project management abilities are essential for this position.

Servicios

Salary according to experience.

Formación

• Bachelor's degree or above, preferably in Psychology, Sociology, Marketing, Economics, Statistics, or related.
• 5+ years of experience in market or consumer research.
• Familiar with both qualitative and quantitative methods.
• Strong knowledge on Excel (SPSS, Power BI, will be a plus) with high level of analysis, also be familiar with Google Forms, Survey Monkey, Question Pro, etc.
• Strong experience moderating qualitative dynamics (In-depth Interviews, Focus Groups, Pear Groups, etc.).
• Able to independently deliver complete research projects.
• Strong project management and organizational skills.
• Capable of managing multiple initiatives simultaneously.
• Clear logical reasoning and strong learning ability (independent problem-solving skills).
• Excellent and cross-functional communication.
• Advanced English.

Responsabilidades

• Develop segmentation models for regional users and deliver insight reports.
• Develop pre-launch and post-launch evaluation frameworks.
• Design and conduct special research projects to identify opportunities.
• Establish standardized research toolkits and conduct training for teams.

Descripción del empleo

CONSUMER RESEARCH SPECIALIST (Qualitative & Quantitative)

Location: Plaza Carso II, Polanco, Miguel Hidalgo, CDMX

About Vivo

Vivo is a leading global technology company committed to creating trendsetting smart mobile products and services. Vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations in San Diego, Shenzhen, Nanjing, Beijing, Hangzhou and Taipei. These R&D centers focus on the development of cutting‑edge consumer technologies including 5G, AI, mobile photography and next‑generation smartphone design.

Vivo has also set up five production bases across China, South Asia and Southeast Asia. Vivo features in offline retail stores in over 1,000 cities worldwide and has over 200 million customers enjoying its mobile products and services.

Top Benefits

• Salary according to experience.

Your Key Responsibilities

• Consumer Research: Develop segmentation models for regional users, analyze core consumers’ consumption, usage, and lifestyle needs, and deliver insight reports to support product positioning and marketing strategies.
• Product Research: Develop a comprehensive evaluation framework that encompasses pre‑launch testing and post‑launch reviews. Assess product and marketing performance, extract key drivers, and provide optimization recommendations (e.g. design/configuration testing, product reviews).
• Special Research: Design and carry out special research projects (e.g. experience touchpoint optimization, service process improvement). Apply scenario simulations and journey mapping to identify opportunities and propose actionable solutions.
• Enablement & Support: Establish standardized research toolkits (survey templates, analytical models, etc.), conduct training and workshops to enhance the research capabilities of internal teams and partners, and ensure insights are effectively applied to business decisions.

Required Qualifications

• Bachelor's degree or above, preferably in Psychology, Sociology, Marketing, Economics, Statistics, or related.
• 5+ years of experience in market or consumer research.
• Familiar with both qualitative and quantitative methods.
• Strong knowledge on Excel (SPSS, Power BI, will be a plus) with high level of analysis, also be familiar with Google Forms, Survey Monkey, Question Pro, etc.
• Strong experience moderating qualitative dynamics (In-depth Interviews, Focus Groups, Pear Groups, etc.).
• Able to independently deliver complete research projects.
• Strong project management and organizational skills.
• Capable of managing multiple initiatives simultaneously.
• Clear logical reasoning and strong learning ability (independent problem‑solving skills).
• Excellent and cross‑functional communication.
• Advanced English.

If you do not cover or have no knowledge for any of previous points but feel motivated, please do not feel scared and send your CV to us.

Contact/Application Information

Please submit your application to ******

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