In-House Programmatic Media Lead – NA Growth & ROI

PepsiCo Deutschland GmbH; Ciudad de México; Presencial; MXN 1,648,000 - 2,199,000; Jornada completa

Descripción de la vacante

A leading food and beverage company in Mexico is seeking a Programmatic Media Lead to oversee in-house media buying operations. This role involves executing campaigns, managing budgets, and developing a high-performing team. The ideal candidate has over 10 years of experience in digital media leadership, strong financial acumen, and the ability to drive impactful media strategies. Join us to make a difference and lead our media initiatives!

Servicios

Opportunities for daily learning and development

Financial wellness programs

Flexibility program for work-life balance

Recognition programs for achievements

Formación

• 10+ years of experience in digital and programmatic media leadership.
• Strong background in both agency and client-side environments.
• Ability to manage high-budget campaigns in fast-moving consumer goods.

Responsabilidades

• Lead execution of paid search, social, and programmatic campaigns.
• Manage budgets and optimize spend for business results.
• Develop and mentor a high-performing media team.

Conocimientos

Digital media leadership

English fluency

Financial management

Cross-functional collaboration

Audience targeting strategies

Herramientas

Demand-side platforms

Ad verification tools

Descripción del empleo

A leading food and beverage company in Mexico is seeking a Programmatic Media Lead to oversee in-house media buying operations. This role involves executing campaigns, managing budgets, and developing a high-performing team. The ideal candidate has over 10 years of experience in digital media leadership, strong financial acumen, and the ability to drive impactful media strategies. Join us to make a difference and lead our media initiatives!