Full-Stack Marketer

Brazino 777; Xico; Presencial; MXN 200,000 - 400,000; A tiempo parcial

Descripción de la vacante

A leading online gaming company seeks a Full-stack Marketer for the Mexican market. This freelance position involves executing integrated marketing strategies across various platforms, developing and implementing local programs, and managing the full marketing funnel. The ideal candidate should have extensive marketing experience, particularly in iGaming, along with robust analytical skills and the ability to thrive under pressure. Strong communication skills in English are also required, emphasizing the need for collaboration with international teams.

Servicios

Performance-based bonuses

25 paid vacation days

Opportunities for professional growth

Formación

• 4+ years of experience in marketing management, ideally in iGaming or entertainment.
• Proven experience managing integrated campaigns across digital and offline channels.
• Deep understanding of the Mexican marketing landscape.

Responsabilidades

• Execute integrated marketing strategies covering online and offline channels.
• Design and implement local marketing programs with events and promotions.
• Manage the full marketing funnel from awareness to retention.

Conocimientos

Marketing management

Integrated campaigns

Audience analysis

Performance marketing metrics

Project management

Descripción del empleo

Overview

Welcome to Brazino777, a space where people come together to connect and create. Offering a wide range of slots, casino games, sports betting, and top titles from leading providers, we're setting a new standard in the entertainment industry. We're all about teamwork, where every voice is heard and valued. Creativity and diversity are nurtured so everyone makes an impact. We stand for empowering our team with the latest tools and technologies, making sure everyone has the support to thrive and make a change. Together, we're shaping the exciting future of online entertainment, and we'd love for you to be a part of it!

Open Position

Full-stack Marketer (Mexican market) – Freelance

Why join us

• Bonuses and Incentives: Beyond a competitive salary, we reward excellence. Expect performance-based bonuses, recognition programs, and incentives that keep you motivated.
• Professional Growth: Becoming a part of a fast-growing and open-minded brand will boost your future career and a team of young leaders who constantly push existing boundaries will reveal your true potential.
• Work-life balance flexibility: We trust your experience. You will be free to organize your time and you will have 25 working days of paid vacation.

The ideal candidate is a hands-on marketer — someone who understands the full marketing ecosystem, from audience analysis and media planning to offline activations, partnerships, and ROI evaluation. This person will help organize and lead the marketing path, build local relationships with key providers and partners, and ensure that every initiative drives measurable impact. We\'re looking for a strategic yet practical professional — someone who\'s not only creative but analytical, personable, and highly adaptable to the fast-evolving marketing and entertainment landscape.

Key Responsibilities

• 360 Campaign Planning: Execute integrated marketing strategies covering online and offline channels, ensuring alignment with the brand\'s vision and regulatory requirements in the iGaming industry.
• Design and implement local marketing programs, including events, promotions, sponsorships, and partnerships with restaurants, bars, and entertainment venues.
• Identify and evaluate the best local channels (digital, offline, and hybrid) to reach target audiences effectively.
• Manage the full marketing funnel — from awareness and acquisition to retention and loyalty.
• Guide cross-functional teams on campaign priorities, creative direction, and execution timelines.
• Offline Marketing & Local Store Marketing (LSM): Plan and manage offline marketing initiatives, leveraging local stores, restaurants, and entertainment venues for brand exposure and engagement. Build relationships with local partners and vendors to maximize offline reach and brand authenticity.
• Partnerships & Media Collaboration: Identify and collaborate with local media providers, agencies, and communication platforms (e.g., SMS, radio, outdoor, local publishers). Negotiate, manage, and evaluate partnerships to ensure optimal ROI and alignment with brand goals. Act as a local representative and liaison between the company and external marketing providers, ensuring smooth coordination and execution.
• Audience Analysis & Market Insights: Conduct audience research, segmentation, and consumer behavior analysis to inform campaign strategy. Develop surveys and focus groups to test different triggers, approaches, and messages. Translate insights into actionable strategies to improve targeting, communication, and engagement.
• Performance Measurement & Optimization: Define clear KPIs and track performance across all channels — offline and online. Analyze data to calculate campaign ROI and effectiveness, providing recommendations for continuous improvement. Prepare and present reports summarizing key learnings, opportunities, and next steps.
• Execution & Operational Excellence: Operate as a hands-on marketer, actively managing daily marketing operations and execution. Coordinate internal and external teams to ensure seamless campaign delivery. Maintain a clear and organized marketing roadmap, guiding the project from planning to performance assessment.

Qualifications & Skills

• Professional Requirements: 4+ years of experience in marketing management, ideally in iGaming or entertainment. Proven experience managing integrated campaigns across both digital and offline channels. Deep understanding of the Mexican marketing landscape, including media providers, local advertising channels, and audience behavior. Strong project management skills with a structured and analytical approach. Hands-on experience with local partnerships, event activations, and community engagement. Familiarity with performance marketing metrics, data analysis, and ROI calculation. Ability to plan, test, and iterate marketing approaches and triggers to identify the most effective tactics.
• Soft Skills: A good person with resilience, integrity, curiosity, and strong interpersonal skills — capable of building genuine relationships and trust with local partners. Excellent communication and negotiation abilities; comfortable interacting with executives, providers, and vendors. Strategic thinker with the ability to execute and get things done under tight deadlines. Adaptable, resourceful, and solution-oriented with a proactive mindset.
• Language Requirements: Advanced English (C1) — required for collaboration with international teams.

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