Director, Marketing - Mexico

Tubi; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading streaming service is seeking a Marketing Director for Mexico. This role involves leading marketing strategies, managing cross-functional campaigns, and leveraging sports media to drive audience engagement. The ideal candidate will have over 7 years of consumer marketing experience in Mexico, a bachelor's degree in a relevant field, and be bilingual in Spanish and English. This position is based in Mexico City and requires occasional travel.

Formación

• 7+ years of marketing experience in consumer-facing industries, preferably in entertainment, media, sports, or technology.
• Demonstrated success in launching or scaling consumer brands in Mexico.
• Bilingual proficiency in Spanish and English.

Responsabilidades

• Lead and localize Tubi's marketing strategy for Mexico.
• Oversee 360° marketing campaigns to grow awareness.
• Leverage sports content for audience engagement.
• Collaborate with cross-functional teams for marketing opportunities.
• Develop sales enablement and marketing performance KPIs.

Conocimientos

Understanding of Mexican media, entertainment, and sports culture

Integrated marketing campaigns leadership

Audience insights

Storytelling and creative development

Relationship building

Communication and leadership skills

Educación

Bachelor’s degree in Marketing, Communications, or related field

Descripción del empleo

About the Role

Tubi is seeking a Marketing Director, Mexico to lead our consumer marketing efforts, drive audience growth and lead the sales marketing strategy across one of our most strategic international markets. Reporting directly to the Global CMO, this role will shape and execute Tubi’s marketing strategy for Mexico, fostering brand awareness, sales engagement, and viewership among local audiences.

The ideal candidate is an experienced marketing leader with a deep understanding of Mexican culture, entertainment/media trends, and preferably, the sports landscape—particularly the ability to leverage sports to engage diverse audiences, drive viewer growth, and entice advertisers. You’ll work cross-functionally with our U.S., regional teams, and FOX Mexico team to develop culturally relevant campaigns that position Tubi as the go-to free streaming service in Mexico for consumers and advertisers.

This role is based in Mexico City and will require occasional domestic and international travel.

What You’ll Do

• Lead and localize Tubi’s marketing strategy for Mexico, ensuring alignment with global brand priorities while tailoring campaigns to regional audience insights.
• Oversee 360° marketing campaigns, including brand, digital, social, partnerships, and experiential activations that grow awareness and engagement among Mexican audiences and advertisers.
• Leverage the power of sports—in particular women’s football and other culturally relevant sports—to drive acquisition and engagement through paid, owned and content-led initiatives.
• Collaborate cross-functionally with content, growth, and product teams to identify local marketing opportunities and deliver cohesive go-to-market plans.
• Develop best-in-class sales enablement, content marketing and trade marketing for Mexico in support of channel sales partners.
• Develop and monitor KPIs, using data-driven insights to optimize marketing performance and maximize ROI across all channels.

Your Background

• Deep understanding of Mexican media, entertainment, and sports culture—with a proven track record of marketing to mass consumer audiences and working closely with sales organizations.
• Experience leading integrated marketing campaigns across brand, digital, and experiential channels.
• Expertise in audience insights, performance measurement, and media optimization.
• Strong storytelling and creative development skills with an eye for cultural nuance.
• Ability to build and maintain relationships with agencies, media partners, and key stakeholders.
• Exceptional communication and leadership skills with the ability to work cross-functionally in a global organization.

Basic Requirements

• 7+ years of marketing experience in consumer-facing industries (entertainment, media, sports, or technology preferred).
• Bachelor’s degree in Marketing, Communications, or related field.
• Demonstrated success in launching or scaling consumer brands in Mexico.
• Bilingual proficiency in Spanish and English.
• Impressive references and a portfolio showcasing impactful campaigns.

Please note

Benefits details below are specific to U.S.-based employees. If you are applying from Mexico, your recruiter will share information about benefits specific to your location during the interview process.

About Tubi

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

Equal Opportunity Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.