Digital Marketing Expert

Bebeeperformance; Xico; Presencial; MXN 909,000 - 1,274,000; Jornada completa

Descripción de la vacante

A leading marketing agency in Veracruz is seeking a Senior SEM Specialist to lead their Paid Search, Shopping, and Performance Max campaigns. The ideal candidate will manage campaign planning, execution, and optimisation while conducting keyword research and analyzing performance based on KPIs. Strong analytical and campaign management skills are essential for this role. This position offers an opportunity to work in a dynamic environment focused on marketing excellence.

Formación

• Proven experience in managing Paid Search and Shopping campaigns.
• Strong analytical skills for performance evaluation.
• Experience with automated bid strategies.

Responsabilidades

• Lead planning and execution of Paid Search and Shopping campaigns.
• Conduct keyword research and ad copy buildouts.
• Analyse performance based on KPIs and propose optimisations.

Conocimientos

Keyword research

Ad copy development

Campaign analysis

Optimisation strategies

Descripción del empleo

We are seeking a Senior SEM Specialist to lead our Paid Search, Shopping, and Performance Max campaigns.

Key Responsibilities

• Manage Paid Search, Shopping, and Performance Max campaigns from planning and execution to optimisation and reporting
• Conduct keyword research, ad copy buildouts, automated bid strategy, copy, and landing page test development
• Analyse campaign performance based on goal / KPI, identify issues, and propose ideas for optimisations
• Monitor campaign performance, identify trends, and analyse the drivers behind those and opportunities to optimise
• Manage Pmax and Shopping campaigns with granular level optimisation at asset level, product, Ad and Ad Group level

Required Skills and Qualifications