Digital Channel

Mattel; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading toy company in Mexico City seeks a Digital Channel specialist to handle content publishing and performance analysis for YouTube channels. The role involves optimizing video content, collaborating with teams, and analyzing performance data. Candidates should have 1-2 years of experience, advanced English proficiency, and familiarity with YouTube Analytics. This position offers an opportunity to innovate within a purpose-driven organization.

Formación

• Minimum 1-2 years’ experience in content publishing.
• Ability to analyze data and extract insights.
• Experience with children's content on YouTube.

Responsabilidades

• Publish and optimize videos on YouTube channels.
• Develop and test optimized thumbnails.
• Track and analyze performance data for channel growth.

Conocimientos

Content publishing experience

Advanced English proficiency

Data analysis skills

Educación

BA/BS preferred

Herramientas

Google Analytics

YouTube Analytics

Descripción del empleo

Overview

Mattel is seeking a Digital Channel to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls YouTube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.

Responsibilities

• Publish and optimize videos on YouTube channels, ensuring alignment with channel strategy and platform best practices.

• Develop and test optimized thumbnails in coordination with the Graphic Design team.

• Manage and update channel content, including playlists, banners, trailers, and curations.

• Collaborate with Creative and Strategy teams to support programming calendars and video delivery workflows.

• Track and analyze performance data to apply real-time optimizations and improve channel growth.

• Support livestream operations and overall channel management as needed.

Qualifications

• Minimum 1-2 years’ experience in content publishing.

• Advanced English proficiency, especially in verbal communication, is indispensable.

• BA/BS preferred
• Experience working with children’s content on YouTube in some capacity.
• Ability to analyze data and extract insights to create recommendations
• Experience in the consumer internet and media industries, specifically YouTube content publishing landscape.
• Google Analytics, YouTube Analytics (including CID) experience required.

What It’s Like To Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate – Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

• We innovate – At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

• We execute – We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.