Design Director

American Eagle Outfitters Inc.; Xico; Presencial; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading fashion retailer in Mexico seeks a Creative Design Lead to create and adapt on-brand creative for their retail and digital channels. This role involves managing a small team and working closely with the Mexico Marketing team to ensure high-quality, timely delivery of designs aligned with international standards. The ideal candidate will have extensive experience with Figma and Adobe Creative Suite, excellent English communication skills, and a passion for visual design. This position offers the opportunity to influence local marketing initiatives significantly.

Formación

• Expert knowledge in Figma and Adobe Creative Suite.
• Strong grasp of print production and digital channel specifications.
• A portfolio showcasing passion for design and visual communication.
• Familiarity with UX/UI principles and ecommerce practices.

Responsabilidades

• Design and adapt creative for retail and digital channels.
• Manage a small team of designers to deliver high-volume work.
• Ensure work aligns with global brand standards.
• Act as Mexico's design lead for retail and ecommerce needs.
• Create seasonal digital assets for various channels.

Conocimientos

Expert-level knowledge of Figma

Expert-level knowledge of Adobe Creative Suite

Strong knowledge of print production standards

Strong knowledge of digital channel specs

Working knowledge of UX/UI principles

Excellent verbal and written English communication skills

Detail-obsessed and production-minded

Educación

Bachelor's Degree in Graphic / Digital Design or related field

Descripción del empleo

Responsibilities

The Creative Design Lead for Mexico is responsible for creating and adapting on-brand creative for American Eagle and Aerie across retail and digital channels.

This role partners closely with Mexico Marketing and manages a small team of designers to deliver high-volume seasonal work, including retail kits and site refreshes, as well as Mexico-first creative for local holidays and cultural moments.

This role owns production-ready delivery for print and digital, including OOH development (in partnership with an agency) and vendor handoff and proofing.

The Associate Manager ensures all work aligns to global brand standards and is approved by the Branded Content Manager and International Creative Services lead.

Be the main design partner for Mexico Marketing (Branded Content Manager) across AE and Aerie.

Partner with International Creative Services as the primary source of global toolkits, seasonal guidance, and brand standards.

Concept and design Mexico-first creative for local holidays and cultural moments, aligned to seasonal global direction and brand standards.

Adapt global campaigns from the International Creative Services team for the Mexico and LATAM markets.

Localize global assets to the Mexico buy by updating product, copy, pricing / offer messaging, legal requirements, and channel specs, while maintaining global creative intent.

Act as Mexico's day-to-day design lead across retail and ecommerce needs, partnering with internal stakeholders to deliver work that is on-brand, accurate, and on time.

Design Execution Standards (Print Digital) : Develop assets for all seasonal, evergreen, and holiday concepts across print) and digital for Mexico.

Execute deliverables across core channels : retail signage and windows, OOH, site assets (homepage and landing pages), email, paid and organic social, and app placements.

Act as the guardian of visual consistency and brand integrity, ensuring alignment with international partners.

Apply global style guides and seasonal toolkits, and build Mexico-specific addendums when needed (for example : local retail fixtures, vendor specs, Spanish typographic rules).

Design and produce retail and OOH creative for Mexico, including working with an external agency for OOH development when applicable.

Create and implement seasonal digital assets for Mexico across web, email, and social channels.

Ingest global handoffs, route for Mexico approvals, and deliver final localized assets to channel owners (retail production, ecommerce, CRM, social).

Own end-to-end delivery for Mexico site refreshes : design, versioning, QA, and on-time release in partnership with ecommerce stakeholders.

Review global-provided layouts and localized executions for brand and Mexico accuracy before release.

Partner with Mexico ecommerce on site updates and seasonal launches, applying UX best practices within established templates and components.

Assist in art directing photo shoots, including set design, on-set guidance, and making photo and video cuts selections.

Create light-motion or simple video cutdowns when needed (social-first), within agreed toolset and timelines.

People leader

Coaches designers, sets quality bars, and keeps the team moving under deadline pressure.

Qualifications

Bachelor's Degree or equivalent experience in Graphic / Digital Design or a related field.

• Expert-level knowledge of Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong knowledge of print production standards and digital channel specs (email, paid social, ecommerce modules).
• Portfolio demonstrating a passion for ideas and for print digital design and online visual communication.
• Working knowledge of UX / UI principles and ecommerce best practices; able to design within component systems.
• Excellent verbal and written advance English communication skills.
• Detail-obsessed and production-minded : strong version control, specs discipline and proofing rigor.