Coordinator, Primary Care Physician Model

Pfizer; Xico; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

Una empresa farmacéutica global está buscando un profesional de marketing para liderar la estrategia de atención al médico de atención primaria. Las responsabilidades incluyen el seguimiento del compromiso del cliente, la colaboración con equipos internos para mejorar los servicios y el desarrollo de estrategias de contenido enfocadas en el cliente. Se requiere casi 3 años de experiencia en marketing y habilidades destacadas en plataformas de compromiso del cliente. Se ofrece un entorno colaborativo y oportunidades de desarrollo profesional.

Formación

• Casi 3 años de experiencia en marketing en posiciones similares.
• Experiencia en la recopilación e interpretación de información sobre la experiencia del cliente.
• Conocimiento sólido de plataformas de compromiso del cliente en línea.

Responsabilidades

• Realizar un seguimiento de todos los puntos de compromiso de los médicos de atención primaria.
• Colaborar con I&T, marketing y equipos de ventas para mejorar el servicio al cliente.
• Desarrollar una estrategia de contenido para médicos de atención primaria con enfoque en el paciente.

Conocimientos

Experiencia en marketing

Interpretación de información sobre la experiencia del cliente

Conocimiento de plataformas de compromiso del cliente

Habilidades interpersonales excepcionales

Organización y gestión del tiempo

Comunicación y resolución de problemas

Proficiencia en inglés

Herramientas

MS Office

Software CX y CRM

Descripción del empleo

Descripción del trabajo

Marketing role that leads Primary Care Physician customer strategy activities with a one Pfizer approach and focus on any of the specialties involved (GPs, IM, Gyn, Ger) ensuring a full integration of Customer Facing, platforms and omnichannel based on identify customer journey needs and in collaboration with internal areas (Medical, TA Marketing Team Training, Digital, Innovation and Transformation, Regulatory, Compliance and Legal).

Responsabilidades

• Tracking all points of Primary Care Physician (PCP) engagement, addressing customer queries, and identifying ways to improve our PCP services
• Tracking customer experiences across online and offline channels, devices, and touchpoints and provide local insights
• Collaborating with I&T, marketing, and sales teams to enhance customer services and awareness
• Aligning customer experience strategies with marketing initiatives
• Informing customers about new product features and functionalities
• Develop a PCP content strategy with a Patient 360° focus based on customer segments ensuring xBU synergies
• Identifying customer needs and taking proactive steps to maintain positive experiences
• Responding to customer queries in a timely and effective manner
• Analyzing customer feedback on services, as well as preparing reports
• Performing innovative initiatives tests, evaluate and facilitate improvements
• Keeping informed of industry trends and new CRM technologies
• Follow up to assigned budget and expenses brand allocation for PCP Experience
• Train customer facing roles in the tools, platforms, contents that improve PCP experience
• Partner with Medical to ensure PCP KOLs engagement in Medical education activities

Requisitos

• Almost 3 years of marketing experience in similar positions
• Extensive experience in gathering and interpreting customer experience information
• Solid knowledge of online customer engagement platforms and channels
• Proficiency in MS Office, as well as CX and CRM software
• Exceptional interpersonal skills and a client-centered approach
• Great organizational and time management abilities
• Superb communication, collaboration, and problem-solving skills
• Proficiency in English
• Location: Mexico City

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.