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SEO Specialist
Descrizione del lavoro
A staffing company in Italy is seeking a skilled SEO Specialist. You will optimize website content, implement SEO strategies, conduct audits, and collaborate with marketing teams to drive organic traffic. The ideal candidate should have 2–5 years of SEO experience, proficiency with tools like Ahrefs and SEMrush, and strong analytical skills. This role offers the opportunity to significantly impact the company's online visibility.
Competenze
- 2–5 years of experience in SEO (agency or in-house).
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
- Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
- Knowledge of HTML / CSS and technical SEO principles.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
Mansioni
- Develop, implement, and manage comprehensive SEO strategies.
- Conduct competitive analysis to identify gaps and opportunities.
- Optimize website content and meta tags for SEO.
- Develop and manage link-building campaigns.
- Conduct regular technical audits and troubleshoot crawl errors.
- Use tools to monitor SEO performance and track conversions.
We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.
Key Responsibilities
1. Strategy & Execution
Develop, implement, and manage comprehensive SEO strategies that align with business goals.
Conduct competitive analysis to identify gaps and opportunities in search.
Plan and execute keyword research and mapping to targeted landing pages.
2. On-Page Optimization
Optimize website content, meta tags, headers, internal linking, and images.
Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.
Monitor site architecture and ensure crawlability and indexability.
3. Off-Page SEO
Develop and manage link-building campaigns, outreach, and partnerships.
Monitor backlink profile and identify disavow opportunities.
4. Technical SEO
Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.
Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.
5. Analytics & Reporting
Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance.
Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.
Provide monthly SEO reports with insights and recommendations.
Must-Haves
2–5 years of experience in SEO (agency or in-house).
Strong understanding of search engine algorithms and ranking factors.
Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
Knowledge of HTML / CSS and technical SEO principles.
Strong analytical and problem-solving skills.
Excellent communication and project management skills.
Nice-to-Haves
Experience with international SEO or large-scale enterprise websites.
Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
Familiarity with A / B testing tools and CRO practices.
* Il benchmark retributivo si basa sugli obiettivi retributivi dei leader del mercato nei rispettivi settori. È pensato per orientare gli utenti Premium nella valutazione delle posizioni aperte e aiutarli a negoziare la propria retribuzione. Tale benchmark non è fornito direttamente dall'azienda, quindi la retribuzione effettiva potrà risultare anche notevolmente superiore o inferiore.