Strategic Planner

PT Paragon Pratama Teknologi; Jakarta Pusat; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading advertising technology firm in Indonesia is seeking a Strategic Planner to bridge insights and creativity for impactful campaigns. You will develop media strategies, mentor a team, and collaborate cross-functionally while managing budgets. The ideal candidate has a Bachelor's degree, strong analytical and leadership skills, and experience in media or brand strategy. A dynamic work environment with a hybrid setup and benefits like private insurance and a competitive compensation package awaits the right talent.

Benefits

Hybrid working setup

Private insurance

Training budget & laptop ownership

Competitive compensation

Flexible & anniversary leaves

Qualifications

• 1-3 years of experience in strategic planning, media planning, or brand strategy.
• Experience guiding and growing a small team.
• Skilled at consulting strategies to stakeholders with confidence.

Responsibilities

• Develop integrated media strategies aligned with client objectives.
• Translate market research into compelling campaign ideas.
• Lead a team of media planners, mentoring and guiding them.

Skills

Analytical ability

Creative thinking

Leadership skills

Communication skills

Education

Bachelor’s degree in Advertising, Marketing, Communication, Business, or related fields

Tools

Media planning tools

Research frameworks

Audience insights platforms

Job description

🚀 Job Opportunity: Strategic Planner at StickEarn

About StickEarn

StickEarn is an advertising technology company on a mission to transform Out-of-Home (OOH) advertising through technology, data, and creativity. We empower brands, agencies, and media owners to create impactful advertising experiences across Indonesia.

We are looking for a Strategic Planner—a dynamic combination of creative storyteller and data-driven thinker. This role will bridge insights, creativity, and strategy to design campaigns that don’t just look great but deliver measurable business impact.

🌟 What You’ll Do

• Develop Integrated Media Strategies: Craft consultative campaign strategies that align with client objectives, audience behaviors, and industry trends, leveraging both creativity and data.
• Insight to Creativity: Translate market research, data, and audience insights into compelling campaign ideas and proposals that resonate with brands.
• Thought Partnership: Act as a strategic advisor to sales and clients—asking the right questions, challenging assumptions, and providing innovative media solutions.
• Creative Planning: Work closely with creative and campaign teams to design cross-channel plans (OOH, DOOH, experiential, and multi-channel) that are both impactful and measurable.
• Market & Category Analysis: Conduct competitor analysis, category deep-dives, and cross-market evaluations to sharpen campaign recommendations.
• Team Leadership: Lead, mentor, and upskill a team of 3–4 media planners, guiding them to adopt a consultative, insight-led, and creative approach in every client proposal.
• Cross-Functional Collaboration: Partner with sales, supply, creative, and research teams to create holistic campaign strategies.
• Budget Management: Manage campaign budgets with accountability, ensuring efficiency while maximizing campaign impact.
• Measurement & Learning: Build frameworks to evaluate campaign success, create post-campaign reports, and provide recommendations for optimization.
• Trendspotting: Continuously track OOH, DOOH, and marketing innovation trends, bringing new ideas and approaches that keep StickEarn ahead.

✅ What We’re Looking For

• Bachelor’s degree in Advertising, Marketing, Communication, Business, Statistics, or related fields.
• 1‑3 years of experience in strategic planning, media planning, or brand strategy—agency or adtech background preferred (OOH/DOOH experience is a plus).
• Strong analytical ability: able to interpret data, research, and attribution models, then turn them into actionable strategies and compelling stories.
• Creative thinker with proven ability to develop innovative, insight-driven campaign ideas.
• Hands‑on experience with media planning tools, research frameworks, and audience insights platforms.
• Skilled at consulting and presenting strategies to senior stakeholders and decision‑makers with confidence and clarity.
• Proven leadership and mentoring skills, with experience guiding and growing a small team.
• Excellent communication skills in English and Bahasa Indonesia, both written and spoken.
• Strong understanding of advertising trends in Indonesia and globally, especially in OOH, DOOH, and integrated campaigns.
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• Naturally curious, collaborative, and consultative mindset—always looking for new ways to push strategy forward.

🎁 What We Offer

• Flexibility with our hybrid working setup
• Private insurance to keep you covered
• Training budget & laptop ownership program to boost your productivity & growth
• Competitive compensation package with performance bonus.
• Flexible & anniversary leaves to support work‑life balance and celebrate milestones

If you’re a strategic thinker with a creative edge and a passion for turning data into impactful campaign ideas, we’d love to meet you. Join us at StickEarn and help shape the future of OOH advertising!

*Only shortlisted candidates will be contacted.

StickEarn is a startup revolutionizing the out‑of‑home advertising landscape that connects drivers and brands looking for exposure effectively in Indonesia. In addition to providing drivers with a novel and easy way to earn additional income simply by wrapping their car with ads, our unique advertising platform also offers advertisers the convenience and flexibility of managing their advertising campaigns online.

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