Sr. Social Media Specialist

Watches Trader; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading retailer of luxury watches is seeking an experienced Sr. Social Media Specialist in South Jakarta. This full-time role involves developing and executing strategic social media campaigns to enhance brand awareness and drive sales. You will create engaging content, manage advertising campaigns, and analyze performance metrics. The ideal candidate has a Bachelor's degree and at least 2 years of experience in a similar role. Join us to make an impactful contribution to our business growth.

Qualifications

• Minimum 2 years of experience in social media or digital marketing.
• Proven track record of executing successful social media campaigns.
• Excellent content creation skills and understanding of social media platforms.

Responsibilities

• Develop and implement social media strategies to achieve marketing goals.
• Create engaging content for different platforms.
• Manage social media advertising campaigns.

Skills

Social media strategy

Content creation

Data analysis

Social media management tools

KOL & Influencer Management

Education

Bachelor's degree in marketing or related field

Tools

Social media management tools

Job description

About the Role

We are seeking an experienced Sr. Social Media Specialist to join our dynamic team at Watches Trader. In this full‑time position based in South Jakarta, you will be responsible for developing and executing strategic social media campaigns to drive brand awareness, engagement, and sales for our range of premium watches. This is an exciting opportunity to make a significant impact on the growth and success of our business.

What You’ll Be Doing

• Develop and implement social media strategies and campaigns to achieve marketing objectives
• Create engaging, platform‑specific content that resonates with our target audience
• Manage and optimize social media advertising campaigns to drive conversions
• Monitor and analyze social media performance, providing insights and recommendations to improve effectiveness
• Collaborate with the wider marketing team to ensure consistency in brand messaging across all channels
• Stay up‑to‑date with the latest social media trends and best practices to continually enhance our strategy
• KOL & Influencer Management
• Content Creator

What We’re Looking For

• Minimum 2 years of experience in a social media specialist or digital marketing role, ideally within the retail or luxury goods industry
• Proven track record of developing and executing successful social media campaigns that drive measurable results
• Excellent content creation skills with a strong understanding of different social media platforms and their unique audiences
• Proficient in social media management tools, data analysis, and performance reporting
• Keen eye for detail and the ability to work independently as well as part of a collaborative team
• Bachelor's degree in marketing, communications, or a related field