Senior Social Media Specialist

PT Ming Jaya Sejahtera; Jakarta Utara; On-site; IDR 492.368.000 - 738.553.000; Full time

Job summary

A leading online watch retailer in Indonesia is seeking a Senior Social Media Specialist. This role involves developing social media strategies, creating engaging content, and analyzing performance metrics. The ideal candidate will have over 4 years of experience in social media or digital marketing, with a passion for horology and luxury fashion. The position offers the opportunity to work with a dynamic team in a fast-paced environment.

Qualifications

• 4+ years of experience in Social Media or Digital Marketing.
• Strong knowledge and passion for horology and luxury fashion.
• Proven ability to manage brand social media accounts.

Responsibilities

• Develop and execute creative social media strategies.
• Plan, create, and publish compelling content.
• Collaborate with internal teams for consistent messaging.
• Manage creator partnerships and brand collaborations.
• Analyze content performance and refine strategies.

Skills

Social Media Strategy

Content Creation

Analytical Skills

Storytelling

Trend Identification

Job description

Overview

AtCatalyst, People are the heartbeat of our company. We believe that good quality people will have a positive impact on our business. We are looking for a skilled Senior Social Media Specialist to join our growing team. If you are passionate about being part of the team, building and strengthening our social presence, and working alongside teams in the industry across the Marketing team, let’s join us!

Job Description

• Develop and execute creative, data-driven social media strategies across Instagram, TikTok, and YouTube.
• Plan, create, and publish compelling content to support online and offline marketing campaigns.
• Collaborate with internal teams (Campaign, Creative, and Production) to ensure consistent brand messaging across all touchpoints.
• Actively participate in content production, including on-camera roles as host/creator, featuring both internal and external guests.
• Lead and manage creator partnerships and brand collaborations to drive content innovation and reach.
• Stay updated on emerging trends, viral content formats, and pop culture, and create “riding the wave” content to maintain brand relevance and timeliness.
• Maintain content readiness and responsiveness over weekends (Saturday and Sunday) for timely content uploads and engagement.
• Grow and manage social media communities, fostering meaningful conversations and customer interaction.
• Analyze content performance, provide insights, and refine strategies based on platform analytics and KPIs.
• Deliver regular performance reports (weekly & monthly) highlighting social media initiatives and digital marketing campaign outcomes to internal stakeholders.

Requirements

• 4+ years of experience in Social Media or Digital Marketing, ideally within the watch, fashion, or luxury lifestyle sectors.
• Strong knowledge and passion for horology and luxury fashion culture.
• Proven ability to grow and manage brand social media accounts with measurable success.
• Skilled in storytelling, visual design direction, video scripting, and trend identification.
• Comfortable on-camera with experience in content creation and hosting.
• Up-to-date with platform algorithms, best practices, and emerging digital trends.
• Proactive and adaptable, able to create timely content and stand by for weekend uploads and social interactions.
• Analytical mindset with the ability to translate metrics into actionable strategies.
• Strong portfolio or case studies showcasing campaign success and content innovation.

How many years\' experience do you have as a Social Media Specialist?

About the Company

Hello, we are Jamtangan.com, an online platform that sells original high quality watches. Since 2014, Jamtangan.com has sold more than 1 million watches through the website and mobile app. Currently, Jamtangan.com has become a giant in the competition with more than 150 employees at our office in Surabaya and Jakarta, Indonesia.

Jamtangan.com has already reached the number 1 online watch store in Indonesia and our vision is to be the number 1 online watch store in the world. Jamtangan.com not only provides quality products and services, but also we build content hubs to gain value for our customers.

Just like doing triathlon, Jamtangan.com tries to set up a website and app to meet 3 main goals. Firstly, we want to help people find the perfect watch they need. Next, we try to develop the user experience of our website and app as well as to expand it to be more integrated solutions for our customers.

By now, Jamtangan.com has acquired more than 300,000 website members and 80,000-90,000 visitors per day. With the total download more than 157,240 from Android and 26,860 from iOS users, Jamtangan.com can achieve 5000+ customer’s orders daily in a peak season.