Senior Sales Representative

PT DSL INDONESIA; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 833.472.000 - 1.166.862.000; Full time

Job summary

A leading industrial equipment company is seeking a Senior Forklift Sales Representative in Surabaya, Indonesia. The ideal candidate will have a minimum of 3 years of sales experience in the forklift or material handling industry, excellent communication and negotiation skills, and a strong technical understanding of forklift products. Responsibilities include prospecting new customers, preparing proposals, and managing existing accounts to achieve sales targets. The role involves a mix of fieldwork and administrative tasks, ensuring customer satisfaction and loyalty.

Qualifications

• Minimum 3 years of proven sales experience in forklift, industrial equipment, or material handling industry.
• Valid driver’s license and willingness to travel.
• Basic knowledge of warehouse operations and material handling is a plus.

Responsibilities

• Prospect and find new customers in various sectors.
• Develop and implement strategic sales plans to achieve targets.
• Prepare quotations and sales contracts.
• Manage and grow a portfolio of existing customers.

Skills

Sales experience

Technical understanding of forklift equipment

Excellent communication skills

Negotiation skills

Presentation skills

Problem-solving

Target-oriented

Education

Bachelor's degree in Business, Engineering, or related field

Tools

CRM tools

MS Office Suite

Job description

Senior Forklift Sales Representative

Key Responsibilities:

Sales & Business Development

• Prospect and find new customers (warehouse, logistics, manufacturing, retail, cold storage, etc.).
• Proficient in product presentations and unit demos.
• Negotiate prices, tenders, and prepare proposals.
• Familiar with CRM, pipeline management, and target-driven processes.
• Identify and pursue new business opportunities in the forklift and material handling sector.
• Manage and grow a portfolio of existing customers to increase repeat sales and referrals.
• Conduct market research to identify trends, competitor activity, and potential customers.
• Develop and implement strategic sales plans to achieve and exceed sales targets.
• Prepare and deliver compelling sales presentations and equipment demonstrations.
• Build and maintain strong relationships with key decision-makers, procurement officers, and operations managers.
• Act as the main point of contact for high-value clients, ensuring satisfaction and long-term loyalty.
• Provide tailored solutions to meet customers' unique material handling requirements.
• Maintain up-to-date knowledge of forklift types (electric, diesel, LPG), features, and applications.
• Work with technical teams to recommend suitable equipment configurations.
• Understand forklift products: electric forklifts, diesel forklifts, reach trucks, pallet movers, stackers.
• Understand technical specifications: capacity (tons), mast height, battery type (Li-ion/Lead Acid), gradeability, turning radius.
• Basic knowledge of warehouse operations and material handling is a plus.
• Read basic technical drawings and understand customer application requirements.
• Assist in training junior sales staff and internal teams on forklift specifications and use cases.

Sales Process Management

• Prepare quotations, proposals, and sales contracts in line with company policies.
• Coordinate with internal departments to ensure smooth order processing and after-sales support.
• Track and report on sales activities using CRM systems.
• Monitor industry trends, competitor offerings, and customer feedback to refine sales strategies.
• Participate in trade shows, industry events, and customer site visits as a company representative.

Requirements

• Minimum 3 years of proven sales experience in forklift, industrial equipment, or material handling industry.
• Strong technical understanding of forklift equipment and warehouse operations.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and manage a sales territory effectively.
• Proficiency in CRM tools and MS Office Suite.
• Bachelor's degree in Business, Engineering, or related field is preferred.
• Valid driver’s license and willingness to travel.
• Willingness to work in the field plus some administrative work.

Soft Skills

• Clear, persuasive, and professional communication skills.
• Target-oriented and problem-solving.
• Hardworking and persistent.
• Able to work with service teams and technicians.
• High integrity and a positive attitude.

Key Performance Indicators (KPIs)

• Sales revenue and target achievement (unit)
• Customer acquisition and retention rate
• Number of customer visits per week
• New leads created per month
• Number of product demos and client visits
• Customer satisfaction scoresSales cycle length and deal closure rate