Senior KOL Strategist

Talent Search Recruitment - Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 150.000.000 - 200.000.000; Full time

Job summary

A leading beauty and skincare firm in Jakarta is seeking a Marketing Strategist with 3 years of experience to drive innovative engagement strategies with influencers and KOLs. You'll manage strategy, monitor industry trends, and ensure consistent media presence for product launches. Candidates should have a bachelor's degree and be proficient in English, with a strong market acumen and awareness of social trends.

Qualifications

• 3 years experience as a Marketing Strategist/KOL Strategist.
• Excellent market acumen.
• Good English proficiency in writing and speaking.

Responsibilities

• Conceptualize and manage demand-driving strategies.
• Collaborate with marketing teams to enhance engagement.
• Propose and execute endorsement options for KOLs.
• Maintain administrative documents related to tasks.
• Monitor industry trends and propose influencer strategies.
• Ensure consistent press for new product launches.

Skills

Marketing Strategy

KOL Engagement

Social Trends Awareness

Administrative Management

English Proficiency

Education

Bachelor's degree in any related field

Job description

Overview

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Responsibilities

• Conceptualize and manage demand-driving strategy, executive and creating events involving influencers, and KOLs across beauty, technical and popular culture.
• Brainstorm with the marketing team on how to increase the engagement by collaborating with certain KOLs.
• Proposing endorsement options, making lists, and executing for micro, macro, mega and even celebrity KOL.
• Guideline improvement and ensure that the team understands about the objective, strategy, and working on the daily task with a timely manner
• Maintain all of the administrative documents: payment, contract, document filing and the data tracking.
• Monitor industry trends, competitor activities, and emerging KOLs to stay ahead of the curve and propose innovative influencer strategies
• Liaise on new product launches by ensuring consistent press in core media categories.

Requirements

• Bachelor's degree in any related field.
• Experience as a Marketing Strategist/KOL Strategist for 3 years.
• Good English proficiency both in writing and speaking.
• Excellent market acumen and up to date with the current social trends.