Senior Growth Marketing

Jago Coffee; Jakarta Utara; On-site; IDR 1.000.166.000 - 1.333.556.000; Full time

Job summary

A leading coffee company based in Jakarta is seeking a Senior Growth Marketing Specialist to enhance mobile app growth through data-driven strategies. This role involves planning and optimizing paid acquisition campaigns while managing lifecycle marketing initiatives to ensure user retention. The ideal candidate will have 3 to 7 years of relevant experience in growth and performance marketing, particularly in mobile marketing. This position is focused on execution and driving measurable results without people management responsibilities.

Qualifications

• 3–7+ years of experience in growth marketing, performance marketing, or lifecycle/CRM marketing.
• Strong hands-on experience in mobile app marketing (B2C).
• Proven ability in managing paid ads platforms.

Responsibilities

• Plan, execute, and optimize paid acquisition campaigns.
• Own end-to-end campaign performance focusing on CPI, CAC, activation rate.
• Analyze full-funnel performance and translate insights into actionable growth experiments.

Skills

Growth marketing

Performance marketing

Lifecycle/CRM marketing

Mobile app marketing

Data analysis

Tools

Meta Ads

Google App Campaigns

TikTok Ads

Job description

JAGO is looking for a Senior Growth Marketing Specialist to accelerate mobile app growth through paid acquisition and lifecycle marketing. This role owns the full funnel from acquiring high-quality users to driving retention, repeat usage, and reactivation.

This is a hands‑on senior IC role designed for someone who thrives on execution, experimentation, and measurable business impact without people‑management responsibilities.

WHAT YOU'LL DO

• Plan, execute, and optimize paid acquisition campaigns (Mobile App Growth) across Meta Ads, Google App Campaigns (UAC), and other performance channels.
• Own end-to-end campaign performance, focusing on CPI, CAC, activation rate, and first order conversion.
• Run continuous A/B testing on creatives, audiences, and messaging to scale efficiently.
• Manage lifecycle marketing initiatives, including onboarding, engagement, retention, and dormant user reactivation.
• Execute push notification campaigns based on user behavior and product updates.
• Analyze full-funnel performance (from install → activation → first purchase → repeat purchase) and translate insights into actionable growth experiments.
• Collaborate closely with Product, Tech, Brand, Creative, CRM, and Operations teams to ensure growth initiatives align with business objectives.

WHAT WE'RE LOOKING FOR

• 3–7+ years of experience in growth marketing, performance marketing, or lifecycle/CRM marketing.
• Strong hands‑on experience in mobile app marketing (B2C).
• Proven ability in managing paid ads platforms (Meta, Google; TikTok is a plus).
• Comfortable working with data, dashboards, and experimentation frameworks.
• Experience in FnB, consumer tech, marketplace, or on‑demand platforms is highly preferred.
• High ownership mindset with strong execution discipline.

East Jakarta, Jakarta, ID